Digital Marketing

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content.

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content.

Siding against Elon Musk, a federal judge on Thursday dismissed X Corp’s ad-boycott suit against the World Federation of Advertisers and 10 advertisers.

Automated online traffic from bots conducting agentic searches and purchases grew 23.51% year-over-year across the internet last year, while traffic from humans rose 3.10% during the same period, according to data released today.

The win signals a change from handling in-house to agency oversight.

“We made a pretty big shift a few years ago when we moved almost all of our media planning analysis – and in some cases buying – in-house, because we needed to be more agile.”

Allen Media Group (AMG) has formed a strategic partnership with Anoki to deploy Anoki ContextIQ across its streaming portfolio, including live news, weather, sports and premium entertainment, the firm announced at the IAB NewFronts event in New York, according to MediaPlayNews. The partnership “enables brands to invest in our content with confidence — strengthening the

The two verdicts against social media giants are part of a  growing backlash against the companies, and could lead to federal legislation, The New York Times writes in an analysis. Senators Marsha Blackburn (R-Tennessee) and Richard Blumenthal (D) Connecticut, called for legislators to pass their Kids Online Safety Act.   

Stakeholders in the broadcast and media industry have not yet settled on the question of what the risk is from an artificial intelligence bubble, judging by a recent roundtable, NCS reports. One participant was Charlie Dunn, executive vice president, products, Telestream. “We believe that there is certainly the possibility for prices to get reset when the companies

Bertelsmann, the German media group, has ramped up its legal efforts to counter book bans in the U.S., Reuters reports. The U.S.  market accounts for 28% of Bertelsmann’s revenue, versus 14% in 2011. This growth reflects expansion across brands like publisher Penguin Random House, music group BMG, logistics firm Arvato and education business Relias.