Digital Marketing

Jeep is partnering with Hasbro and McDonald’s, which is sponsoring its own Monopoly Game.

“The only thing a stay would achieve is further extending the year-long delay in implementing the district court’s much-needed injunction,” Epic argues in papers filed Friday with Supreme Court Justice Elena Kagan.

Apple has removed an encrypted app used to label and track the presence of U.S. Immigration and Customs Enforcement officers from its app store, according to a post on Bluesky by ICEBlock’s developer.

A federal appellate court has refused to grant a new hearing to a web user who attempted to sue Microsoft over its alleged use of analytics technology.

As sophisticated mix modeling tools migrate from the inner sanctum of marketing departments to the C-suite the data takes on new levels of regulatory accountability, namely Sarbanes-Oxley.

As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.

Spotify expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP across its buying channels Spotify Ad Exchange and Spotify Ads Manager.

YouTube TV wants a big streaming piece of the pie from NBCU – and better visible access on its site to some highly viewed streaming content on Peacock, according to reports.

This is the first time faith in media channels has fallen below 30%, Gallup reports.

The AI company Ross Intelligence did not infringe copyright by training its legal research service on material published by Thomson Reuters, tech industry groups argue to the 3rd Circuit Court of Appeals.