Digital Marketing

Is growing gambling’s share of after-tax dollars of Americans a good thing for them, their families or our society?

Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy.

Berentson was previously managing director at Stagwell’s Code and Theory for a decade and where he is credited with helping build the agency into a global force.

Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.

The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more.

Outlier Media has pioneered a new journalistic model — one that it is collaborative and community focused, Columbia Journalism Review writes. It was started in 2016 by Sarah Alvarez, a former civil rights lawyer, as an information service on properties people wanted — responses were sent via text message — and has since broadened its service.

What will this year’s morning-after Super Bowl TV Blog look like?

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports.They also will subscribe to health/fitness content. And while 25% are paying more attention to political news (compared to 35% of people age 30+), 23% are showing less interest.     

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports. They also will subscribe to health and fitness content. And while 25% are paying more attention to political news (compared to 35% of people age 30+), 23% are showing less interest.     

The Washington Post decimated its sports, local news and international teams with a widespread round of layoffs on Wednesday, affecting 30% of its staff, including 300 of the 800 journalists in the newsroom and some people on the business side, The New York Times reports. The Times opines that the cuts are a sign that Jeff Bezos has “not