Digital Marketing

“Freedom, love for our country, hard work, and tolerance,” finds Heartland-based agency Bailey Lauerman, offering a beautiful opportunity for brands that want to execute on them.

During the six-part series, the actress and her driving-age sons promote safe driving, while also tackling concerns felt by both new drivers and their parents.

AI search company Perplexity is facing new legal challenges from publishers even as it readies a red carpet for advertisers. The startup finds itself a defendant in a new lawsuit alleging it violated copyright and trademark laws by misusing content from The Wall Street Journal and The New York Post. The lawsuit, filed on Oct.

Olivia Colman discusses dreams and insomnia, then finds herself literally counting sheep in a delightful Burberry spot.

“Any judicial decree re-engineering the app economy risks upending an irreplaceable driver of economic growth and innovation,” NetChoice and the Chamber of Progress argue in a friend-of-the-court brief filed Wednesday with the 9th Circuit Court of Appeals.

Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.

Chief brand officer Marc Pritchard tells ANA attendees to “get out from behind their computers” to delve into human brand connections.

The regulations are “arbitrary, capricious, and an abuse of discretion,” say the Michigan Press Association, which represents 320 newspapers and independent publications, and the National Federation of Independent Business.

Digital advertising growth continues to slow across many platforms for the exception of Amazon Sponsored Products. In Q3, growth nearly doubled to 15% vs. 8% in in the prior quarter.

Subscriptions create recurring revenue and customer loyalty — and can also create an entirely new form of media that some advertisers take advantage of, but many overlook.