Digital Marketing

Macy's Seeks To Make Retail Media Campaigns The Center Of The Marketing Playbook

Michael Krans, the head of retail media at Macy’s, is trying to the store’s Media Network from a transactional line item into the center of the marketing playbook, Beet.TV reports. Macy’s hopes to “ integrate campaigns across everything from in-store experiences to social and influencer efforts,” Krans says. The focus is on relevance. “Always serving up

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