Digital Marketing

Amazon brought Alexa+ to the web in an effort to bypass the need for a physical smart speaker and allow advertisers to influence shoppers through advanced AI-driven discovery and cross-device strategies.

PMG earned the award for its standout ability to innovate – a pillar of MediaPost’s AOY criteria, along with industry leadership and vision – during a year defined by disruption across the ad and marketing landscape, buffeted by consolidation, macroeconomic uncertainty and the promise and confusion created by AI.

“Outcomes” will be used by Roku’s advertiser brands to gauge performance in real-time, in-flight campaigns.

Streaming TV’s slow-moving legacy media growth is compounded by rapid growth of other digital media. TikTok, YouTube, Meta and other social media platforms are pulling major video ad dollars to their platforms.

It is time once again for the Golden Globes, the awards show that most people consider to be the traditional kickoff of Hollywood’s vaunted annual awards season.

“TikTok GamePlan,” a new in-app resource, is intended to help official sports organizations better utilize growing sports fandom and relevant cultural movements on the platform.

Developed by Code And Theory, the company says it is the first to market with a fully agentic operating system in the marketing sector.

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium digital platforms that plan, transact, and optimize programmatic advertising.

Agentic media-buying may only have started a few months ago, but it’s accelerating quickly. Just watch this two-minute demo video of PubMatic’s new agent-to-agent media-buying system.

The month-long Oar campaign, the company’s first out-of-home advertising, consists of 273 card ads across all three of Metro North’s train lines.