Digital Marketing

Whether it’s a castle vibe or something cozier, the platform is encouraging a new way to shop.

TikTok has announced that its user base in Europe is steadily growing – with 5 million more active users vs. this time last year. “More than 200 million people across Europe now come to TikTok every month,” the company said Monday, adding that this number is approaching “a third of the population of the continent

Snapchat’s new “Imagine Lens” marks the company’s first generative AI lens dictated by free-form text prompts, and provides another potential reason for users to pay for Snap’s subscription offerings.

Advertising analytics company Adalytics is urging a federal judge to throw out a lawsuit by DoubleVerify, which claims it was defamed by an Adalytics report regarding invalid traffic.

Supreme Court Chief Justice John Roberts on Monday granted the Trump administration’s emergency request to block FTC Commissioner Rebecca Kelly Slaughter’s reinstatement.

The lawsuit is the second by an ad exchange since a judge ruled in April that Google had illegally monopolized ad exchanges and tools used by websites to sell ad space. OpenX Technologies filed the first suite.

“Libraries matter more than ever,” says New York Public Library president Anthony W. Marx. “Libraries are a great tool for sharing information that is trustworthy.”

A reported statement from CBS News last week said: “In response to audience feedback over the past week, we have implemented a new policy for greater transparency in our interviews. ‘Face The Nation’ will now only broadcast live or live-to-tape interviews (subject to national security or legal restrictions).”

In “The Girlfriend” on Amazon Prime, Robin Wright plays a wealthy mother who has a creepy relationship with her grown son.

The surprising $83 million U.S./Canada opening for “The Conjuring: Last Rites” made it the third-biggest horror movie in box-office history. Strong franchise interest and word-of-mouth enabled Warner Bros. to spend only $9.1 million on national TV advertising – from 3,820 airings, resulting in 1.9 billion impressions.