Digital Marketing

Ad research company WARC Media estimates Netflix’s current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030.

Lawmakers on Tuesday unanimously advanced a bill that would criminalize creating artificial intelligence-generated content using someone’s likeness without permission, Oklahoma Voice reports. Such an action would be a misdemeanor, but would become a felony if it caused $25,000 worth of financial harm.

Full disclosure: I was briefed in advance on Acadia’s “itsyourrebate.com” launch today, but took a pass on covering it so I could write this column instead.

As Meta CEO Mark Zuckerberg was to start testifying on Wednesday in the California trial of social media giants, a study found that 86% of Americans want Meta and Google held accountable for the social media addiction crisis affecting kids. The study by The Tech Oversight Project also determined that 67% would vote for lawmakers who support

WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount.

Ahead of the ANA’s annual media conference, I spoke with the event’s host – and Bayer Consumer Health’s – Maria Givens about some of its big themes, including AI, in-housing and more.

Perplexity is not seeking deals to place ads in chatbot answers, Financial Times reports. Instead, the AI search firm is moving ahead with subscriptions and business sales and plans, while focusing more on monetization than it did before, executives said during a roundtable discussion.

While the incorrect data can produce AI-based “slop,” a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

While the incorrect data can produce AI-based “slop,” a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier.