Digital Marketing

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations.

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations.

Tesla, which spends very little money on marketing, is inviting consumers into select locations for Earth Day, which is April 25.

The FTC says its recent antitrust settlements with Dentsu, Publicis and WPP “resolved the issues” that led to its demand for information from Media Matters.

YouTube is expanding its automated likeness detection initiative from a small group of journalists and civic leaders to entertainment industry accounts, including talent agencies, management companies, and the celebrities they represent.

“Meta has knowingly taken steps and adopted policies that pad its bottom line at the expense of its users’ safety and well-being,” the Consumer Federation of America alleges in a complaint filed Tuesday in Washington, D.C.

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new supply- and agency-side council.

In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations.

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising.

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising.