Digital Marketing

A year after the ad industry launched an ethical AI certification program, publishers in its ad-supported media supply chain now have one too.

Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,” says Michael Boccacino, vice president

Pittsburgh media have survived a new-death experience this spring, Associated Press reports. The Pittsburgh Post-Gazette was acquired by a nonprofit that is committed to keeping it open. And the the alternative Pittsburgh City Paper, which was to close after 34 years, is making a comeback under new ownership.

Warren Buffett has reduced Berkshire Hathaway’s stake in Amazon by more than 77% — to 2.3 million shares — while investing $351.7 million in The New York Times, for roughly 5.1 million shares, The Street reports. Buffett is continuing to move away from some big tech holdings into a more selective mix of media and traditional businesses.

Apple is already looking at the next step – not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.

Just in the nick of time, charm returns to TV today, thanks to Zach Galifianakis.

A new study found 74% of respondents felt a brand’s values “significantly influence” their purchasing decisions and nearly a third say they are “critical,” according to video content aggregator VideoElephant.

Former Congressman Devin Nunes has stepped down as chief executive officer of Trump Media & Technology, the business behind Truth Social, after a stock collapse that has wiped out billions of dollars in investor wealth, The Washington Post reports. Digital media executive Kevin McGurn has named as a temporary replacement. 

Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick’s Sporting Goods aimed at changing how the sports retailer connects with customers.

Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick’s Sporting Goods aimed at changing how the sports retailer connects with customers.