Digital Marketing

TikTok plans to host its first live U.S. awards show at the Hollywood Palladium in Los Angeles, where it will highlight top creators alongside select brand sponsors.

TikTok plans to host its first live U.S. awards show at the Hollywood Palladium in Los Angeles, where it will highlight top creators alongside select brand sponsors.

Dentsu finds companies are rushing into the agentic AI space without a viable game plan and “risk not only building inefficient solutions but [also] eroding consumer trust in their brand.”

Instagram users with access to the platform’s “Professional Dashboard” will now be able to see how their personal in-app performance compares to other accounts, according to screenshots shared by marketing strategist Sarah Roizman.

Yahoo is seeking dismissal of claims that it violates consumer protection and privacy laws in New York and California with ConnectID — an ad-targeting mechanism that tracks users based on encrypted email addresses.

Texas on Monday asked a panel of appellate judges to lift an injunction preventing enforcement of a law that requires social media platforms to block “harmful” content to minors, and requires platforms to obtain parental consent before serving targeted ads to minors.

If a growth management advisor finds opportunities to improve a company’s business by establishing metrics and measurement, the business becomes less dependent on internal politics. A consulting firm can work across a company’s business, whereas the business units within the organization may not have the authority to do so.

Following months of deceleration, the U.S. ad market posted a nearly 4% expansion in September, according to just-refreshed data from Guideline’s U.S. Ad Market Tracker. Combined with upwardly revised estimates for August ad market gains, the U.S. ad market has turned in two consecutive months of gains, despite tough comps with Olympics and elections spending

I don’t publish Red, White & Blogs like this because I want to change the country. I publish them so the country doesn’t change me.

A one-camera mockumentary-style comedy about college cheerleading is virtually sneaking onto NBC this week.