Digital Marketing

Open programmatic CTV – which represents around 20% of all programmatic CTV advertising – is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts.

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.

Determining whether online content is real is increasingly complex in this age of deepfakes and AI, Microsoft reports in its new study: Media Integrity and Authentication, according to The GIP Digital Watch. No single solution can prevent deception, although techniques such as provenance tracking, watermarking, and digital fingerprinting can provide useful context, the study states. 

The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in the first place.

Mark Zuckerberg’s Meta team was admonished for wearing Ray Ban-Meta AI glasses, which are equipped with a camera, in court during the landmark trial in California over the impact of social media on underage users. The court warned the Meta team to dispose of anything they had recorded or they would be held in contempt. Jacob Ward,

Gray Media, a broadcast television company, is projected by analysts to report a revenue decline of 25.55% to $778 million in its quarterly earnings report on Feb.26,Yahoo/Finance writes.. in addition, Gray is projected to post a 117.61% decrease in earnings per share YoY to $0/28. In addition, full-year estimates call for a 15.45% drop in revenue to

Apple TV’s sports programming will be streamed to bars, restaurants, hotels, gyms and other such businesses thanks to a  distribution agreement with EverPass Media, Reuters reports. Apple hopes the expanded visibility will drive subscriptions, customer traffic and brand loya

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities.

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities.

If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance.