Digital Marketing

People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence.

A report from SponsorUnited says that in 2025, women’s sports leagues including the WNBA, NWSL, WTA, and LPGA had a combined 5,372 sponsorship deals — three-and-a-half times the growth rate of men’s sports leagues and sports programming.

Fox’s plan to tee up a three-part, six-hour Bible-based miniseries could be seen as an experiment aimed at determining if there is an audience for religious storytelling in prime time.

Layoffs in the entertainment industry are continuing this year after an avalanche of job cuts in 2025, Deadline reports. Among the more recent ones are a 3% staff reduction at William Morris Endeavor announced the day after St. Patrick’s Day and layoffs at Axios, Lionsgate and Universal Music Group’s Mercury Studios. 

Costco has introduced what it calls personalized “digital end caps” in an upgrade to Costco Velocity, its retail media network, Supermarket News reports. The platform, which is powered by Moloco’s commerce media technology, uses machine learning trained on purchase behavior to serve shoppers with product ideas on the Costco.com site. It is the first new ad product

A group of investors filed suit against the Trade Desk last year, alleging violations of securities laws related to the company’s AI-driven programmatic ad-buying platform Kokai.

Perplexity launched its browser app Comet for iOS with Google as the default search engine and medical and health search features that will gain support and feedback from a newly formed Perplexity Health Advisory Board. The board will help ensure that the comp any’s future product decisions remain focused.

TikTok and Tubi have announced a “Creatorverse Incubator” partnership designed to promote original shows made by TikTok creators on the free streaming service.

“If I tell a friend she can stay at my house and treat it as her own, I would be upset if she went through my underwear drawer, because her actions exceeded the scope of what I agreed to, given ordinary social expectations,” U.S. District Court Judge Rita Lin wrote Thursday.

Meta plans to deploy more advanced AI systems across its family of apps that will reduce the tech giant’s reliance on third-party vendors for content moderation.