Digital Marketing

Gray Television reported an 8.7% revenue increase YoY in its Q2 financials, exceeding expectations, Yahoo/Finance reports. In addition, the firm’s revenue guidance for the next quarter is 6% above what analysts expected. Gray attributed the Q2 revenue boost to three factors: to outsized political advertising, successful integration of newly acquired stations, and digital advertising growth. Gray’s Q2 […]

Social media ad scams caused over $90 million in losses last year, the Federal Trade Commission reported, Scripps News reports. Nearly 30% of consumers who lost money said it began on social media, an eightfold increase over 2020. More money was lost on Facebook than any other social platform. Next were WhatsApp and Instagram. All

Google has filed an amended complaint alleging that SerpApi bypassed attempts to prevent it from scraping search results.

That’s according to a new study from agency Croud which also found that 39% of AI users validate AI recommendations across four or more sources before buying.

“The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities,” iSpot.tv’s Stuart Schwartzapfel says.

Courtrooms in England and Wales are following New York’s recent lead to ban Meta’s AI-powered smart glasses amid widespread concerns around privacy and the product’s undetected recording abilities.

Meta says California’s restrictions on personalized recommendations to minors would make Facebook and Instagram “unrecognizable.”

Meta designed exclusion-only custom list capabilities for advertisers that may want to avoid serving ads to specific groups, including those who have opted out of their services or are already self-excluded.

OpenAI’s conversational engine found places to serve ads, deliver traffic and generate clicks at a reasonable rate, but the problem came after the click.

Reddit is one of the most underused and undervalued B2B marketing channels. Whilst this platform has traditionally sat outside of the B2B media mix, perceptions of it are changing at speed. Brands are now recognising that Reddit provides something unique: access to niche and intent-rich communities where conversations are happening between real professionals around tools,