Digital Marketing

“That’s not a sustainable chart,” the 4As’ Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation fees and the rise in principal media-buying.

The remit is design media to serve an AI-driven marketplace.

Streaming distribution revenues are now higher than linear TV distribution revenues – at $2.53 billion (up 7%) vs. $2.37 million (down 8%).

The metric is poised to overtake audience targeting for TV to become one of the most effective performance strategies that advertisers tend to overlook, according to a joint report released today from Blockgraph and the 4As.

Even in its “mature era,” digital video is still expanding nearly 20% faster than the overall ad market.

Corporate broadcast networks aired just eight hours of climate coverage throughout the entire year of 2025 — a 35% decline from the prior year, according to an analysis by Media Matters for America, Nonprofit Quarterly reports. This occurred as climate disasters intensified across the United States and federal climate policy was rolled back. 

Meta Platforms has asked a Los Angeles judge to throw out a $4.2 million addiction verdict reached against it in March and to order a new trial, Reuters reports. The jury found Meta and YouTube parent Google were negligent in designing their platforms, and that they failed to warn users about the dangers. Google was

Kismet Media has formed a partnership with Wheelhouse as it prepares to launch the reality series Calabasas Confidential, Deadline reports. The arrangement will combine Kismet’s producing and casing expertise with Wheelhouse’s production, investment and brand-building strengths. 

Gray Media has closed its $80 million acquisition of Block Communications, Stock Titan reports. The previously announced deal brings television stations in Louisville, Kentucky, Springfield-Decatur, Illinois and Lima, Ohio. Gray claims to reach 37% of television households in the United States. 

All regions declined although S4 noted that the Americas performed stronger than expected with net revenue down 0.5% and is now accounting for 82% of the company’s business.