Digital Marketing

The integration with HubSpot will give advertisers the ability to connect their campaign workflows directly to the customer relationship management (CRM) platform.

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer’s ad business on Wednesday.

The FTC calls brand safety initiatives censorship, but judges say the First Amendment only prohibits the government, not private companies, from suppressing speech.

Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups.

Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a “first of its kind attention-adjusted CPM [cost per thousand viewers] measure.”

The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.

“The ad agencies’ brand-safety conspiracy turned competition in the market for ad-buying services on its head,” FTC Chairman Andrew Ferguson said in a statement, adding, “The antitrust laws guarantee participation in a market free from conduct, such as economic boycotts, that distort the fundamental competitive pressures that promote lower prices, higher quality products and increased

“The ad agencies’ brand-safety conspiracy turned competition in the market for ad-buying services on its head,” FTC Chairman Andrew Ferguson said in a statement, adding, “The antitrust laws guarantee participation in a market free from conduct, such as economic boycotts, that distort the fundamental competitive pressures that promote lower prices, higher quality products and increased

Not surprisingly, TikTok still reigns supreme among American teens for information on politics and political issues, but Instagram is a close second. Snapchat, not so much.

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search powered by artificial intelligence.