Reddit is one of the most underused and undervalued B2B marketing channels. Whilst this platform has traditionally sat outside of the B2B media mix, perceptions of it are changing at speed. Brands are now recognising that Reddit provides something unique: access to niche and intent-rich communities where conversations are happening between real professionals around tools, […]
Reddit Is The 'B2B' Channel You've Been Overlooking Read More »
The transaction makes the agency fully independent again with plans to redouble business development efforts in the US and expand Latin America operations.
L&C Buys Back Minority Stake Held By Serviceplan Read More »
The enhancements are designed to reduce privacy risk, promote industry-wide consistency, improve interoperability and support regulatory compliance.
IAB Tech Lab Opens Privacy Updates For Public Comment Read More »
AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core AWS solutions.
Can The Trade Desk Fend Off A New Digital Media Push? Read More »
A new documentary on Netflix plays up its access to never-before-heard audio of interviews with Charles Manson in the very first frame.
Manson Speaks! Netflix Show Hypes Killer Conversations Read More »
Trump Media & Technology, the company behind the President’s Truth Social platform, lost $238 million in Q2, Associated Press reports. It attributed the loss to its entry into businesses like crypto and online betting that are unrelated to media. The loss was more than 10 times that of the same period last year. The company will refocus the
President's Social Media Firm Posts $238 million Loss Read More »
Trump Media & Technology, the company behind the President’s Truth Social platform, lost $238 million in Q2, Associated Press reports. It attributed the loss to its entry into businesses like crypto and online betting that are unrelated to media. The loss was more than 10 times that of the same period last year. The company will refocus
President's Social Media Firm Posts $238M Loss Read More »
iHeartMedia has signed a deal with Disney+ and Hulu that will bring six iHeartPodcasts titles to the streaming platforms, Barrett Media reports. The weekly streaming arrangement begins August 14 with Hey Jonas!appearing on both Disney+ and Hulu. Pod Meets World will also stream on Disney+ and four additional titles will be available on Hulu and Hulu on Disney+ for bundle
iHeartMedia Signs Podcast Streaming Deal With Disney, Hulu Read More »
The podcasting industry was rattled last week when Spotify tested a feature that lets users skip ads more easily, The Hollywood Reporter writes. The test for some paid subscribers includes a “skip ahead” for app users when they arrive at ads, promotions, baked-in sponsorships and intros and outros. But as Semafor reported, it does not apply to
Fears About Spotify Ad-Skip Feature Are Overblown, Critics Say Read More »
Viant Technology Inc. has added Craig Abrahams, a technology and digital media executive, to its board of directors, CityBiz reports. The appointment brings an experienced operator and dealmaker to the board as Viant seeks to expand its CTV and AI-powered programmatic advertising businesses. Abrahams co-sounded Caesars Interactive Entertainment, Caesars Entertainment’s digital gaming subsidiary.“We’re excited to welcome Craig to Viant’s Board as
Viant Appoints Craig Abrahams To Its Board Read More »
