Digital Marketing

Traffic May Be Declining, But The Verge Is Thriving

Traffic is plummeting for seemingly resilient publications, including Digital Trends (97%) and The Verge (-85%). But traffic decline doesn’t necessarily mean business decline, Fast Company writes. The Verge, an early questioner of AI’s impact on content, is pursuing a four-point strategy that includes a paywall. So while AI may be seen as a traffic destroyer, it is also an audience qualifier. 

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