OpenAI CFO Outlines Measurement Framework For AI Investments
OpenAI’s CFO Sarah Friar outlined a new measurement approach to measure the value of AI investments.
OpenAI CFO Outlines Measurement Framework For AI Investments Read More »
Digital Marketing
PayPal's Honey Users Want Appeals Court To Revive Lawsuit
Web users based in the U.K. have appealed an order dismissing their class-action complaint against PayPal’s Honey, a browser extension that offers downloadable coupons.
PayPal's Honey Users Want Appeals Court To Revive Lawsuit Read More »
Federal Employees Can Download TikTok On Government Devices: DOJ
According to the Justice Department’s statement, the previous law banning TikTok on government devices no longer applies to TikTok USDS because the app now “functions independently of ByteDance” and is majority-owned by American investors. However, individual government agencies will determine whether their employees can download TikTok on federal devices.
Federal Employees Can Download TikTok On Government Devices: DOJ Read More »
Judge Puts Brakes On Paramount-WBD Merger
A federal judge on Monday temporarily blocked Paramount from completing its $110 billion acquisition of Warner Bros. Discovery.
Judge Puts Brakes On Paramount-WBD Merger Read More »
Stagwell Cleans Path To Media Buys
Stagewll is removing ad-tech intermediaries and building its own private platform to determine how ad space is selected and bundled for its clients, rather than relying on automated third-party ad exchanges.
Stagwell Cleans Path To Media Buys Read More »
'The Odyssey' Epic Opening: $124M
“The Odyssey” overdelivered from pre-opening estimates of $80 million to $100 million, driven by word-of-mouth marketing, with a 95% score from Rotten Tomatoes’ critics reviews and 97% from the film’s audience.
'The Odyssey' Epic Opening: $124M Read More »
AI Accountability Gap Widens Despite Rapid Adoption, IAB Finds
Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
AI Accountability Gap Widens Despite Rapid Adoption, IAB Finds Read More »
Dumbest Fight In Marketing: Brand Vs. Performance
Few debates in marketing have wasted more time, energy, and money — not because either discipline lacks value — but because the separation itself is flawed. Consumers don’t experience brands in silos. Long-term growth rarely happens there either. Yet much of the industry is still organized as if it does. For years, marketers have been
Dumbest Fight In Marketing: Brand Vs. Performance Read More »
Paramount-WBD Merger May Not Be Approved In U.K.
The Paramount-Warner Bros. merger may not receive UK clearance, by the deadline of September 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known whether UK Culture Secretary Lisa Nandy will issue a “public interest intervention notice,” which would lead to investigations. The merger could close without UK support, but Paramount
Paramount-WBD Merger May Not Be Approved In U.K. Read More »
Paramount-Warner Merger May Not Be Approved In UK
The Paramount-Warner Bros merger may not receive UK clearance, by the deadline of Sept. 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known if UK Culture Secretary Lisa Nandy will issue a “public interest intervention notice,” which would lead to investigations. The merger could close without UK support, but Paramount has intended
Paramount-Warner Merger May Not Be Approved In UK Read More »