Digital Marketing

Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers.

Meta is planning to cut 10% of its global workforce due to increased investment in AI technologies toward the end of May, according to a recent report by Reuters.

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads.

A federal judge on Monday blocked enforcement of an Arkansas law that would prohibit social platforms from engaging in practices that could cause compulsive use by minors under 16.

TikTok is onboarding enhanced third-party safety, suitability and measurement oversight – including Zefr, which is extending its services to TikTok’s newest ad environments.

Kreisau Group, which developed the app EyesUp, and Kassandra Rosado, who created the Facebook group “ICE Sightings — Chicagoland,” will likely prove the Trump administration violated the 1st Amendment, a federal judge ruled.

The just-published report — the first in a planned series of ongoing studies — also finds there is no rule of thumb for effective frequency. “It depends,” says Chief Intelligence Officer Joanna O’Connell.

TransPerfect has acquired Studio Emme SpA, an audiovisual post-production and dubbing facility based in Rome, Pulse2 reports. Studio Emme will operate as part of TransPerfect Media. The purchase will add to TransPerfect’s network of studios that serve global content creators. 

Nexstar plans to appeal a federal judge’s ruling temporarily blocking its $3.54 billion deal to acquire rival Tegna, CNBC reports. Chief U.S. District Judge Troy Nunley says a challenge to the deal is likely to succeed on the claims that the acquisition will substantially reduce competition in dozens of local television markets. Nexstar notes that

Predictive betting sites should not be mistaken for news or News.2.0, USA Today argues in an opinion piece. News is the record of things that have happened, it does not predict the future. Blurring the line between objective and potential truths gives merit to potential falsehoods.