Digital Marketing

Omnicom Group saw its shares fall by about 5% in afternoon trade on Wednesday after PepsiCo said it was shifting its $1.7 billion global media account to Publicis Groupe, Seeking Alpha reports. This is serious blow to Omnicom (which has worked with PepsiCo for decades). PepsiCo spent $1.7 billion on global net media in 2025, according […]

IMGE, a GOP media shop, has acquired Direct Persuasion, a Republican advertising and strategy firm, its first full acquisition, Campaigns & Elections reports. IMGE is part of GP3, an umbrella LLC that was created to bring together a number of Republican-oriented shops covering public affairs, mail, polling and consulting. 

The Saturday Evening Post’s January issue will be its last in print, The New York Times reports. Joan SerVaas, president and publisher of the Post, announced the turn from print in a letter to the magazine’s 50,000 subscribers in the latest issue, blaming it on “rising production costs, declining advertising revenue and shifting reader habits.” The Post will continue to publish new

The Local Media Consortium (LMC) has launched an initiative to help local media companies implement artificial intelligence strategies, Inside Radio reports. The program is designed to help publishers improve operations and their business performance and long-term sustainability. The AI Accelerator will feature an AI Readiness & Digital Tech Stack Assessment that will be performed by the LMC

Reddit is introducing a 15-second optimization goal for “engaged video views,” targeting marketers looking to tell a longer brand story while capturing the attention of users most likely to invest.

Reddit is introducing a 15-second optimization goal for “engaged video views,” targeting marketers looking to tell a longer brand story while capturing the attention of users most likely to invest.

Plonchak has been elevated to the new role of Chief Growth & Corporate Strategy Officer and Singh has been upped to Chief Financial & Operating Officer. Both roles are new.

“LLMs are already helping researchers across fields achieve major breakthroughs,” the Department of Justice argues. “Constraining LLM development under a misunderstanding of fair use doctrine would thwart such creative and scientific progress while hindering American prosperity and economic mobility.”

Google will not be forced to divest its AdX ad exchange, a federal judge who previously ruled that the company violated antitrust law, said Wednesday.

Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching a hub on which users can recommend local businesses.