Digital Marketing

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms – and social and search – continue to see rapid growth. How long can this continue?

Unlike authenticated or content IDs, a ‘Deal ID’ SSP or publisher code does not offer what other signals provide, leading to uncertain results for media agencies, according to research from Peer39,

A family of sitcom vampires coming to CBS this fall arrives only two years after the last vampire family left FX.

Paramount, which has a deal to buy Warner Bros. Discovery for $81 billion, has discussed creating an editorial board for CNN to ease fears about its journalistic independence after the merger, The Wall Street Journal reports. California and 11 other states have filed an antitrust lawsuit, claiming that the deal would give one company too much power

AdRoll has launched a ChatGPT advertising pilot to help small businesses, mid-market firms and B2B advertisers determine how conversational AI fits into the customer journey, Marketing Report writes. Companies that participate will receive expertise and support while testing the channel. The pilot is available to selected AdRoll and AdRoll ABM customers. 

Tubi has formed a new agreement with Gracenote, Nielsen’s meta data business, through which Tubi and Fox One will gain access to improved content discovery and advertising capabilities, Media Play News reports. Tubi will also test Gracenote IDs in programmatic bid streams, with the goal to improve contextually relevant advertising.

The BBC has hit its highest traffic level in 18 months in July: 1 billion website visits worldwide, an 11% increase YoY, Press Gazette reports. Contributing to this volume were the emergence of the new prime minister, Andy Burnham, record European heat and the World Cup. The site, bbc.com, is followed as the top English-language news website

The effort is the third year of the brand’s “No Ordinary Love” campaign, which tells the stories of real-life couples who met on the platform.

Facebook has begun the iOS rollout of its stand-alone ‘Creator Studio’ hub, an AI-powered platform designed as a home base for creators seeking automated recommendations from a designated AI assistant.

Facebook has begun the iOS rollout of its stand-alone ‘Creator Studio’ hub, an AI-powered platform designed as a home base for creators seeking automated recommendations from a designated AI assistant.