Digital Marketing

“Netflix sold subscriptions to its programming as an escape from Big Tech surveillance,” Attorney General Ken Paxton alleges in a complaint filed Monday.

“B2B marketing today requires a more connected approach that reflects how decisions are actually made,” says Kristin Gower, who joins from global client president at WPP.

In a first, Truth Social has taken the No. 2 slot (just behind Fox News) among right-wing news sites, thanks in large part to Trump’s chaotic messaging about the war in Iran.

As part of its upfront presentation Monday, NBCU announced it will scale up its ‘Performance Insights Hub,’ its full-funnel outcome data platform for brands’ media schedules, on all NBC linear TV and streaming platforms in Q4.

The accreditation process is comprised of two distinct parts: a pre-audit phase; and the audit itself, with actual accreditation being granted once voted on by audit committee members and their board.

Penske Media Corporation is working with Ad-Shield to find new ways of measuring dark traffic from its direct channels, AdExchanger reports. Typically, these visitors use virtual private networks (VPNs) and ad blockers to limit their exposure to cookies and tracking pixels.   

Almost under the radar, basic cable seems to have upped its game with a slew of addictive docu-reality series.

ABC has accused the Federal Communications Commission of violating its free speech rights, claiming the agency has had a “chilling effect” on free speech in its efforts to punish political content it opposed, The New York Times reports. This signals a shift from the compliance shown to the Trump administration under the corporate leadership of Walt Disney

Trump Media & Technology Group, the parent company of Truth Social, reported a $405.9 million first-quarter net loss on $871,200 in revenue, CoinDesk reports. The loss, which is up from $31.7 million in the same period last year, is due to $244 million in unrealized losses on its cryptocurrency holdings. Also posted was a $108.2

Legacy news media are making celebrity proximity the centerpiece of their content strategy, according to an analysis by Jacobin. The result is that journalism looks more like an exercise in cozying up to the rich and famous than an effort to hold them to account.