Digital Marketing

Media engineer is the next evolutionary step up from media strategist, media planner and media buyer.

For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, “Liz,” combines natural-language processing and advancements in neuroscience principles to deliver relevant real-time ad targeting. Other companies have made progress too.

MacKenzie, a 25-year industry veteran, will serve as chief investment officer, Havas Media UK starting in January.

When I received pitches – days apart – this week from two agencies claiming to be the ad industry’s first end-to-end AI agency platforms, I did what I increasingly do these days: I turned to some AIs. Interestingly, they didn’t exactly agree.

WSG will maintain its brand and operate as WSG, part of M+C Saatchi Sport & Entertainment. Rachel Knight and Steph Harries will become co-MDs of the division, reporting to Robin Clarke, Global CEO, M+C Saatchi Sport & Entertainment.

The installation of Bari Weiss at the top of the pecking order at CBS News has elicited a predictable outcry.

“This is consistent with management’s optimism on the 2Q earnings call (position of strength) that engagement growth would improve in the back half of the year given the strong content slate.”

Of 172,000 U.S. titles, 67,000 appeared on two or more services as of July 2025, Ampere Analysis says – up vs. 2020, when there was 27% sharing of content on two or more services.

He will focus on driving client growth and strong financial performance, guiding global strategy, and ensuring consistency and excellence across Edelman’s worldwide network.

X will divide its “Verified Organizations” subscription offering into “Premium Business” and “Premium Organizations” – to officially separate verified businesses from verified government and multilateral organizations.