Following up on its 2024 benchmark study on principal media buying, the Association of National Advertisers has released a new one showing the practice has become far more prevalent among big advertisers.
ANA Finds Principal Buying Continues To Grow, Except For Digital Read More »
X suffered an outage on Wednesday, going down just before noon, the New York Post reports. Data from Downtector indicates that complaints spiked in just a few minutes, with tens of thousands of reports coming in. X users cited problems loading posts, and with feeds and notifications across mobile and web.
X Hit By Service Outage On Wednesday Read More »
New CEO Josh D’Amaro may need to revisit the idea of selling/spinning off Disney’s cable TV networks – including ESPN.
As D'Amaro Steps In, Big Changes Ahead For Disney – Including Linear TV? Read More »
DIRECTV is losing its long-time role distributing NFL Sunday Ticket to bars, restaurants, and other businesses as the NFL shifts to a streaming-only model via EverPass Media, according to Cord Cutters News. Years earlier, the NFL shifted residential rights for Sunday Ticket from DIRECTV to YouTube and YouTube TV, but DIRECTTV kept access through a partnership with EverPass.
DIRECTV Loses NFL Sunday Ticket Access As NFL Moves To Streaming Model Read More »
As part of that push, the company has produced (with Religion of Sports) a new docuseries timed to the NCAA basketball tournament called “Miles That Matter.”
GEICO Doubles Down On Women's Sports Read More »
Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.
Inside A MMM Intended To Fix Overspending Read More »
To persuade more creators to focus on Facebook, the platform announced a “Creator Fast Track” program designed to help creators grow their audience and increase monetization from short-form videos.
Meta Payout Program Aims To Lure More Creators To Facebook Read More »
“Under Virginia’s logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live,” NetChoice tells the 4th Circuit.
NetChoice Battles Virginia Over Time Limits For Social Media Read More »
A global corporate archival organization founded in 1979 has created a niche using AI to help marketers and advertisers access historic information about their brands and companies. The platform can pull data and photos from archives to create a video of the company’s history used for advertising, marketing or presentations.
Archive-Backed AI Finds Its Way Into Marketing, Advertising Read More »
Billionaire media owner Robert Allbritton plans to double the staff of his digital news publication Notus (News of the United States) by the end of this year, a decision precipitated by the layoffs at The Washington Post, The Guardian reports. The staff now consists of 50 people. Saying he was “pained” by the layoffs, Allbritton has already hired Post political columnist
Notus Owner Reacts To 'Washington Post' Layoffs By Hiring Staffers Read More »
