Digital Marketing

That was the question that closed Tuesday’s MediaPost upfront panel discussion, but the bigger question throughout might well have been “What’s an upfront?”

The upfront was always a bet on where audiences will be. The answer to that question continues to change.

Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy software systems, AI agents and identity-based data.

Anthropic on Tuesday revealed a cybersecurity project made available to the entire software industry. The company said its revenue run rate has topped $30 billion – up from $9 billion at the end of 2025.

By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.

What was the real reason to pull the plug on the deal between OpenAI and Disney? “Compute” power issues or creative copyright and “brand safety” concerns?

Long story short – “The Miniature Wife” is the opposite of a tall tale.

The consolidation of news outlets into the hands of a few owners could impact the public’s right to know, CPJ (the Committee to Protect Journalists) states in an opinion. Instead of limiting media consolidation, the Federal Communications Commission has focused on broadcast licenses, and a concentrated number of companies now control what Americans watch, it

The Nashville Predators and Scripps Sports have signed a deal to bring the team’s games to free, over-the-air television, TVNewsCheck reports. The arrangement starts with the 2026-27 season. Scripps will use WNPX, its local Middle Tennessee as the broadcast home of the Predators.   

Amagi has launched an Agentic AI platform called Newspulse that scans VOD libraries and watches live news broadcasts, curating, MediaPlayNews reports. It packagesindividual stories as social-ready clips, news bulletins and vertical bulletins, formats that apparently are popular with young adults (ages 18-29). “For traditional broadcasters, the math is simple: reach those audiences on digital platforms