Digital Marketing

Major ad industry unsuccessfully urged California’s governor to veto the bill.

If agentic AI handles checkout, what happens to websites? They become the equivalent of physical storefronts: places for brand storytelling, engagement, trust-building, merchandising and inventory management.

A new documentary about King Records of Cincinnati is hugely entertaining, fascinating and surprisingly moving.

Sharb Farjami is leaving the firm for what’s described as a non-competitive and not yet disclosed opportunity.

Kiosks are stocked with a “curated inventory of medications based on the prescribing patterns of the One Medical office where they’re located.”

TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative tools and GMV Max, which automates the selling process for TikTok Shop vendors.

TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative tools and GMV Max, which automates the selling process for TikTok Shop vendors.

OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. Now the agency wants the ad industry to adopt them.

PayPal has introduced PayPal Ads Manager, which helps small and medium-sized businesses generate new revenue streams by creating billions of ad impressions. It is set to launch in early 2026.

Pew released another in its ongoing series of studies about the media usage of American kids, finding 8% now regularly use AI chatbots. The real question should be how much AI they’re consuming across all the other screens they use.