Digital Marketing

A group of investors filed suit against the Trade Desk last year, alleging violations of securities laws related to the company’s AI-driven programmatic ad-buying platform Kokai.

Perplexity launched its browser app Comet for iOS with Google as the default search engine and medical and health search features that will gain support and feedback from a newly formed Perplexity Health Advisory Board. The board will help ensure that the comp any’s future product decisions remain focused.

TikTok and Tubi have announced a “Creatorverse Incubator” partnership designed to promote original shows made by TikTok creators on the free streaming service.

“If I tell a friend she can stay at my house and treat it as her own, I would be upset if she went through my underwear drawer, because her actions exceeded the scope of what I agreed to, given ordinary social expectations,” U.S. District Court Judge Rita Lin wrote Thursday.

Meta plans to deploy more advanced AI systems across its family of apps that will reduce the tech giant’s reliance on third-party vendors for content moderation.

The law “would impoverish public discourse by interfering with the ability of journalists to gather and publish information online,” the Reporters Committee for Freedom of the Press argues in a proposed friend-of-the-court brief filed Wednesday with the 9th Circuit Court of Appeals.

Robinhood has begun beta-testing a social-media platform designed for users interested in making in-feed trades, following leading investors and staying up to date on the markets.

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.

Incoming CEO Josh D’Amaro said Disney+ would essentially be a “portal” for Disney’s entire ecosystem, aligning the “One Disney” philosophy with the goal to create a direct line between new digital experiences and physical experiences with Disney theme parks. This includes bringing video interactive gaming and “vertical” short-form video into Disney+.

“As Nielsen continues to evolve its local TV measurement strategy to prioritize Big Data integrated with a representative panel, we are updating our operational workflows to reflect the primary measurement drivers,” Nielsen said, calling over-the-air a “blind spot.”