Digital Marketing

The introductory narrative of “The American Revolution” takes up a style Burns established at the outset of “The Civil War.”

By group, Publicis Media overtook WPP Media for the top spot last year and significantly widened its first-place margin since the last edition of the report was issued in March.

Google, TikTok and Meta on Wednesday pressed a federal judge to prevent California from enforcing a law that prohibits social platforms from algorithmically recommending posts to minors without their parents’ consent.

The tech industry organization NetChoice is backing Meta’s request for an immediate appeal in a dispute over its potential liability for fraudulent ads.

Four years and four pro certification programs after its launch, the Institute for Advertising Ethics is adding a fifth one focused on the integrity of influencer marketing.

To celebrate the just-issued 12th edition of the 194-year-old dictionary agency Nail Communications created a tongue-in-cheek campaign that positions the dictionary as the “original Large Language Model.”

The acquisition is focused on helping brands gain and maintain visibility online through organic and paid channels supported by large language models. Marketers need to ensure that their companies remain visible in query results as more consumers turn to LLMs.

The latest Google Gemini 3 AI models mark a significant change with the introduction of advanced reasoning and multimodal understanding for a range of tasks, from learning and research to complex coding and software development.

Over the past year, LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating home-screen ads into campaigns.

In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40% have started watching a new show’s first season in the past year.