Digital Marketing

A new bill in California would require state agencies to commit 40% of their annual advertising and marketing budgets to ethnic and community media outlets, Calo News reports. Authored by State Senator Susan Rubio (D – Los Angeles), SB 1358 would move California away from a top-down, volume-driven planning model that prioritizes audience reach to an approach that embraces hyperlocal, in-language […]

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.

The Federal Trade Commission has entered into a legal settlement with Media Matters that would end its investigation into the a progressive media watchdog according to a press release from Media Matters, Huffington Post reports. The settlement ending the months-long legal battle was signed on Monday.

TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February.

Instagram is building upon its in-feed “AI info” tag with a new AI label that creators who post content primarily generated by AI can add directly to their accounts.

Select Van Leeuwen shops mark Mental Health Awareness Month with a deal: $7.95 for a scoop and a free Ruta online therapy session.

There is no reason to expect Disney to deny Jimmy Kimmel his annual opportunity to strut upon the Upfront stage for a monologue that generally runs for about 15 minutes.

It also won in 2022 and 2023. The company won 37 lions at last year’s Festival.

The company also designed and launched measurement capabilities and a landing page with sign-up instructions, video guides and documents to get started.

James Murdoch, the youngest so of Rupert Murdoch, is in talks to buy Vox Media’s New York magazine and the Vox podcast division, according to sources familiar with the talks, The Wall Street Journal reports. But the purchase by Murdoch’s Lupa Systems, an investment company, is not yet final. Rupert Murdoch owned New York magazine