Digital Marketing

The shift from a heavy focus on retail to service firms, new businesses and digitally fluent marketers has made harder for local media companies to close advertising deals, says Gordon Borrell, CEO of Borrell Associates, Editor And Publisher reports. These newer groups think differently about where and how to spend money. 

The news, first reported Sunday by ‘The Wall Street Journal,’ comes months after Omnicom and Interpublic agreed to “ideological” media-buying restrictions to gain FTC approval of their merger.

IMDb’s Box Office Mojo shows the U.S./Canada movie theater business at $2.18 billion from January-April 13, almost 20% higher vs. 2025 and 2024 and higher than 2023’s take ($2.14 billion).

TiVo Ads President Matt Milne believes the scale and engagement of the company’s footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.

The premise is that consumers are tired of hearing direct, “corporate”-sounding ads and increasingly prefer “influencer” messages offering a more personal approach with real or perceived “trust.”

It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons.

Google Ads has come under attack with phishing schemes designed to gain unauthorized access to accounts. The latest phishing attack on advertisers was detailed by Group Twenty Seven founder Pauline Jakober.

The carriers say they had the right to a trial by jury before being fined by the FCC.

Massachusetts Attorney General Andrea Joy Campbell can proceed with claims that Meta violated consumer protection laws by allegedly designing Instagram to be addictive.

“Lasting transformation requires the right culture and operational mindset,” WPP CTO Anne-Isabelle Choueiri states.