Digital Marketing

Data from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specific details.

Last year, YouTube had a 10.8 share – second to Disney, which slipped one-tenth of a share point to 11.9% year-over-year vs. an industry-leading 12.0% in January 2025.

Annual media expenditures for the heating, air conditioning and plumbing services company are estimated at $35 million by agency research firm COMvergence.

Asha Sharma, former president of Microsoft’s CoreAI product, has been named EVP and CEO of its gaming division. She is one of the first women to run a major console manufacturer.

California’s restrictions on online recommendations do not violate the First Amendment, state Attorney General Rob Bonta argues in court papers filed late last week.

Discord has distanced itself from leading third-party age verification partner Persona following backlash from U.K. users who expressed concern with its privacy policies.

The FTC’s probe of Media Matters is part of the Trump administration’s effort to force businesses — including the ad agency holding company Omnicom — into making policy concessions, free speech groups say.

AtData has real-time email insights on more than 10 billion email addresses worldwide and 98% of active emails in North America. The acquisition adds intelligence to Experian’s existing identity, data, analytics, and decisioning capabilities.

Podcast advertising declined by 21% from its holiday surge in December, Magellan AI estimates, according to Inside Radio. The total for the top 15 advertisers was $59.8 million, down from $75.9 million in December. However, several major brands like T-Mobile and BetterHelp made strong investments in podcasts. 

Brands are calling for greater transparency in retail media, and want the same clarity and reporting that they expect everywhere else, said Austin Leonard, vice president and general manager of the DG Media Network at Dollar General, during the IAB Annual Leadership Meeting. However Leonard believes “there’s more retail media standardization than we’re getting credit