Digital Marketing

The suit alleges that WPP issued misleading statements about the company’s projected performance prior to a profit warning this summer, including expressing “confidence in the company’s continued efforts to revitalize and simplify its media division to obtain new wins and retain clientele.”

For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even collapsing.

Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry this year, according to a just-released WFA compilation vs. what it forecast a year ago. Next year’s media cost inflation rate has been revised down four-tenths of a point to 4.2%.

For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million.

The work is equal parts satire and AI-powered creative lab and reimagines Kennedy, Khrushchev, and Castro as characters in a darkly comic musical.

Amazon Web Services experienced a massive outage early Monday that took down many major websites. While the company’s services are up and running, many financial services may still have issues.

The title of a new series, “Bigfoot Took Her,” about a Bigfoot abduction, revives memories of the golden age of supermarket tabloids.

Google could be headed for some difficulty in Italy.

Weiss reportedly asked the “60 Minutes” team, ‘”Why does the country think you’re biased?”

The ad industry’s first agentic media buy last week wasn’t just between a buyer’s bot and a seller’s bot, but may have served ads to a user bot too. The question is, will that even be a bad thing in the future? Heck, it might even become a premium.