Digital Marketing

As Meta CEO Mark Zuckerberg was to start testifying on Wednesday in the California trial of social media giants, a study found that 86% of Americans want Meta and Google held accountable for the social media addiction crisis affecting kids. The study by The Tech Oversight Project also determined that 67% would vote for lawmakers who support […]

WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount.

Ahead of the ANA’s annual media conference, I spoke with the event’s host – and Bayer Consumer Health’s – Maria Givens about some of its big themes, including AI, in-housing and more.

Perplexity is not seeking deals to place ads in chatbot answers, Financial Times reports. Instead, the AI search firm is moving ahead with subscriptions and business sales and plans, while focusing more on monetization than it did before, executives said during a roundtable discussion.

While the incorrect data can produce AI-based “slop,” a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

While the incorrect data can produce AI-based “slop,” a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier.

“The state’s power to mandate commercial disclosures is especially important in the digital age, where large corporations collect and process individuals’ data in opaque ways with dramatic impacts on consumers’ lives,” the Electronic Privacy Information Center argues.

“The FTC has offered no coherent explanation — none whatsoever — for why its investigation into ‘advertiser boycotts’ is not just a naked effort to penalize protected First Amendment activity,” Media Matters argues.

Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators to offer paid subscriptions for access to exclusive content, highlighting the company’s ongoing investment in subscription models.