Digital Marketing

Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes.

Meta argues in new court papers that the FTC lacks the authority to revise a 2020 settlement by adding new restrictions in the use of teens’ data.

OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying.

ChatGPT told me, in plain language, that Sora 2 “makes reality optional at scale”-that it’s “a solvent that dissolves trust quietly.”

Warner Bros. spent $30 million to $45 million for “Heights” in overall U.S. marketing, with a major portion for domestic TV and digital video. Global marketing was estimated by analysts at around $85 million.

The West Virginia Senate has passed a bill that would prevent state agencies from using media reliability and bias monitors or advertising firms that use them. SB 531 is similar in intent to efforts in Florida and by the Federal Trade Commission under President Donald Trump related to NewsGuard, an organization that provides ratings of

Ocean State Media, Rhode Island’s PBS has acquired WVEI (FM) from Audacy, Radio World reports. The merger entailed moving the FM station to PBS studios and enhancing that facility. The FM signal now covers the entire state. In 2023, Rhode Island PBS and the Public’s Radio were merged, and rebranded as Ocean State Media in

The first advertisers on ChatGPT have one thing in common: They all target the “aspirational thinker,” and  none are discount-only impulse buys or built around shock value, Tom’s Guide writes. The early advertisers include Adobe, Audible, Target, Williams-Sonoma, Ford, Mazda, Mrs. Meyer’s and Audemars Piguet. 

As OpenAI began piloting ads in ChatGPT, The Knot began exploring how it could connect with audiences through conversational AI in chatbots and possibly through agentic commerce.

Philadelphians who caught Sunday night’s “Simpsons” on Fox got the surprise of a lifetime.