Digital Marketing

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Google is urging a federal judge to scrap a jury’s decision that the company violated mobile device users’ privacy by collecting analytics data from them.

Amazon is rolling out an AI-powered tool that will recommend specific products, or influence the purchase, when shoppers feel overwhelmed with options or just cannot decide on the products they want to buy.

Snap’s Imagine Lens marks the company’s first generative-AI lens dictated by free-form text prompts, pushing past its 2023 Dreams Lens, which uses AI to generate fantastical image-based alternatives to a user’s selfies.

Two weeks ago, YouTube began rolling out the ability for some previously banned creators to rebuild their presence on the platform by requesting access to a new channel and accepting a formal review of in-app and off-app activity.

A divided federal panel has preserved a preliminary injunction that prohibits the FTC from investigating the watchdog Media Matters and its possible role in what the agency described “potentially unlawful advertiser boycotts.”

Amazon Web Services on Thursday introduced a fully managed service built for real-time bidding ad workloads that supports demand-side platforms and supply-side platforms and other companies including those that focus on fraud detection and brand safety.

So much is going on in the rapidly changing world of Big Media right now that it takes one’s breath away.

Roku’s share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a sharp 27% gain (to a 15% share).

If people using platforms that harvest their data were apple trees and the platforms were farms, would the apples belong to the trees or the farm that harvested them?