Digital Marketing

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.

Omnicom is working with Google to create AI agents that improve intent signals to increase performance. The feature – the “Consumer Prompt Insights Agent” – is intended to give brands deeper insights into how to use AI-driven search.

The companies declined to disclose terms of the deal, but said it is an “end-to-end” integration that will automate the entire media campaign process.

Google is using CES 2026 to promote its Android XR in addition to its usual focus on Google TV, 9to5 Google reports. Android XR has repeatedly been advertising on the Sphere, using the tagline “Gemini on Android XR. It’s a must-see.” 

WHSmith North America Media Network is partnering with In-Store Marketplace on a retail media network for U.S. airports, Retail Customer Experience reports. The arrangement will lead to a single programmatic ecosystem that brings together audio and over 700 digital screens. 

Early Warning Services has selected Havas Media Network as its new agency of record. Havas will handle media, primarily to inform consumers about Paze, an online checkout solution, and to maintain Zelle’s reputation as a fintech brand, Campaign reports.  

Amazon brought Alexa+ to the web in an effort to bypass the need for a physical smart speaker and allow advertisers to influence shoppers through advanced AI-driven discovery and cross-device strategies.

PMG earned the award for its standout ability to innovate – a pillar of MediaPost’s AOY criteria, along with industry leadership and vision – during a year defined by disruption across the ad and marketing landscape, buffeted by consolidation, macroeconomic uncertainty and the promise and confusion created by AI.

“Outcomes” will be used by Roku’s advertiser brands to gauge performance in real-time, in-flight campaigns.

Streaming TV’s slow-moving legacy media growth is compounded by rapid growth of other digital media. TikTok, YouTube, Meta and other social media platforms are pulling major video ad dollars to their platforms.