Digital Marketing

“We’re moving beyond the old model where great work required layers of outside agencies, long timelines, and huge production budgets. With AI, stronger in-house teams, and smarter production models, brands can now create at a much higher level, much more consistently.”

A new 20-episode history of the war narrated and produced by Tom Hanks takes its place in the pantheon of the best WWII documentaries ever made.

Versant Media Group is leaning into sports media rights and digital as its traditional TV exposure is shrinking, SimplyWallSt reports. The company’s profit margins are under pressure and funding for new sports rights could tighten, but the move into sports could help mitigate the softness in legacy pay TV in time. 

As CBS Radio News goes silent today after almost a century on the air, a parallel development is that the U.S. has stopped demanding that media serve the public interest, historian Matthew Jordan writes in an article that appeared in Nieman Lab. “Principles that once had broad public support — producing public interest news as a

Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement.

The delay came after companies and trade groups had already been briefed on the order, and AI company execs had been invited to attend the ceremony. It was not immediately clear when the signing might be rescheduled.

Cox Media Group will pay $880,000 to settle charges that it misled small businesses by falsely claiming to offer “active listening” technology that could enable ad targeting based on overheard conversations, the FTC said Thursday.

The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsport.

Meta, Google, Snap and TikTok have resolved a Kentucky school district’s claims that the platforms injured students’ mental health by designing their services to addict minors and then serving them with potentially harmful material, such as “challenges” that allegedly encourage dangerous activity.

That’s what I asked Brandience’s Brian McHale when he briefed me on the agency’s new AI-generated “Synthetic Market Research & Testing” system.