Digital Marketing

Havas Monday announced the acquisition of Australia-based independent media agency Kaimera, which will join the Havas Media Network, bringing Havas ANZ’s local staff to 450.

After The European Commission issued a fine of EUR120 million to X – its first significant fine under the Digital Services Act – X CEO Elon Musk, X shut down the Commission’s ad account.

The Supreme Court on Monday declined to intervene in two separate disputes over how a Reagan-era privacy law applies to streaming video.

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.

The Paramount deal is an all-cash, $30-a-share offer for all of WBD, including the company’s financially troubled cable TV networks group that includes CNN, TNT and HGTV.

“The global economy has had something of a reprieve this year,” writes WPP Media Business Intelligence President Kate Scott-Dawkins in the new report, characterizing 2025 as a “year of two halves.”

The client said that it will be the only telecom operator to access Publicis’ AI-driven content creation platform Leona in selected European operating markets.

In the process of absorbing Warner Bros., Netflix passed on the basic-cable side of Warner Bros. Discovery.

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns – alongside a sponsorship with F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion, driving the campaign.

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, including global ad expansion in AI Overviews, AI Max for Search, controls for Performance Max, Gemini-powered creative tools, the launch of Meridian and new agentic tools with partnerships with PayPal and others.