Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising Read More »
Elon Musk’s X Corp. will ask the 5th Circuit to revive claims that the WFA and advertisers violated antitrust law.
Musk Appeals Dismissal Of Ad Boycott Suit Against WFA, Others Read More »
Charter clients of the new agency include Ulta Beauty, Mrs. Meyer’s Clean Day, Method and PetSmart.
Vayner X Launches New Agency Focused On Attention Economy Read More »
Charter clients of the new agency include Ulta Beauty, Mrs. Meyer’s Clean Day, Method and PetSmart.
VaynerX Launches New Agency Focused On Attention Economy Read More »
When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about to make that gap impossible to ignore.
Why The Token Is Becoming The New CPM Read More »
Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across screens.
Pinterest Brings Audience Data To CTV Through tvScientific Read More »
Despite low ad spend and a weak critics rating per Rotten Tomatoes, strong word-of-mouth social-media messaging carried the day for “Michael,” which earned the highest domestic launch for a biographical film.
Lionsgate Opens With $97M 'Michael' Thriller Read More »
Cumulus Media Operations has published a playbook for how local advertisers should be using AI, Radio Ink reports. The guide, published through the Audio Active Group, lays out five best practices for using platforms like ChatGPT to form media plans and buying decisions.
Guide Offers Best Practices For Using AI Platforms To Make Media Buying Plans Read More »
A federal judge has granted a preliminary injunction to Verizon against T-Mobile over “literally false” advertising with regard to pricing, Yahoo Finance reports. The preliminary injunction could influence how carriers frame price comparisons, savings claims and switcher promotions going forward.
Judge Issues Preliminary Injunction To Verizon In Case Against T-Mobile Read More »
Business Insider has announced the launch of Valued, a weekly newsletter providing product picks and shopping advice, Talking Biz News reports. The newsletter is written by Bronwyn Barnes, reviews deputy editor, and edited by Sally Kaplan, reviews executive editor. “Our team rigorously tests and researches products across tech, home, style, travel, and more, to help readers make smarter, more confident
'Business Insider' Starts A Shopping Newsletter Read More »
