Digital Marketing

An NFL Sunday football game with strong viewing on a broadcast network can yield big results – leading in to a premiere for an episode for scripted or unscripted entertainment programming.

Netflix will increase its live programming by adding “The Breakfast” Club, the morning radio show co-hosted by Charlamagne tha God, working with iHeartMedia, The Wall Street Journal reports. The show will appear on Netflix starting on June 1. Netflix has focused on sports in its live programming up to now. 

With tonight’s Stephen Colbert “Late Show” finale, many will understandably feel emotional over the fact that a TV personality they love is leaving television.

Viant Technology Inc. and Ad Fontes Media have formed a partnership that will enable Viant to deliver reliable news targeting within inventory on connected TV, TVTechnology reports.  The Ad Fontes Media Reliability and Bias framework will be integrated into the Viant advertising platform, making Viant the only DSP to enable news targeting based on reliability. “This partnership with

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim basis by Christian Baesler, who is a senior advisor to German publisher Axel Springer, the owner. This follows the layoff

Barbara Peng is stepping down as CEO of Business Insider by the end of June, Reuters reports. Peng says she is leaving to pursue new opportunities created by technological change. She will be replaced on an interim basis by Christian Baesler, who is a senior advisor to German publisher Axel Springer, the owner. This follows the layoff

Vox Media’s remaining assets after the $300 million sale of the Vox Media Podcast Network and New Yorkmagazine  to James Murdoch’s Lupa may be followed by the sale of the remaining Vox assets, AdWeek writes. Jay Penske, who owns 20% of Vox Media’s stock at Penske Media is likely to acquire one or more of the remaining

Created in 2019 (Lorne Michaels was the first recipient), the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization.

TikTok is asking the state’s highest court to dismiss charges that the company violates consumer protection laws by allegedly designing the app to hook young users.

The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser’s study found.