Digital Marketing

One of TV’s best police docuseries, and the show that is the granddaddy of all reality-forensics shows are on the move.

Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.

WBD’s TNT Sports is still a significant – but now smaller – operation for sports TV and streaming content. Should we factor in existing and potential future sports TV content?

Built directly into Yahoo DSP, the shift automates planning, activating, optimizing and measuring campaigns for advertisers. The technology supports Yahoo Blueprint, Yahoo DSP’s AI engine.

Meta has issued an unexpected pause to its planned international expansion of its newest Ray-Ban Smart Glasses model, “Meta Ray-Ban Display,” following major budget cuts to its Reality Labs metaverse division.

As Threads continues to grow, it is experimenting with a gaming feature directly in chats, prompting users to shoot hoops by swiping their finger on the screen.

The past is eternally in flux, in the process of being rewritten using the lens of today’s culture and political reality to interpret what happened yesterday.

Omnicom Media’s new “Future of Brand Influence” study implies a new “multi-microphone” stage of consumer influence omprised of AI and people, as well as “influencers,” whether they be man or machine.

The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer Quigley-Jones will report to PMG CEO George Popstefanov.

The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer’s upfront – and that brands and TV networks agree to audience guarantees based either on households or persons two years of age and older and dropping specific demographic-age guarantees such as 18-49 and 25-54.