Digital Marketing

It took just eight hours for WBD to go from favoring the Netflix transaction to determining that a sweetened offer from Paramount could be superior.

NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. the 2022 Olympics and the strongest results since the 2014 Sochi Winter Games.

Tesla has sued the California DMV, seeking to reverse a ruling that it “wrongfully and baselessly labels Tesla a false advertiser for marketing its industry-leading advanced driver-assistance systems (‘ADAS’) under the brand names ‘Autopilot” and ‘Full-Self Driving Capability.” However, the California DMV said the brand would not incur a license suspension because it changed its marketing,

The Trade Desk, Inc. has launched what it calls the Ventura Ecosystem, a platform it says will deliver transparency and revenue efficiency in connected TV advertising (CTV), Yahoo reports.. Early users include VIDAA (or V), which powers  more than 50 million connected devices worldwide, and Nexxen, a unified ad tech platform specializing in data-driven  TV solutions. The Trade

“The Snappy’s Awards Show,” which goes live on March 31, will feature creators, industry leaders and special guests and will be hosted by comedian and creator Matt Friend,

FCC Chair Brendan Carr has abused power to “harass broadcasters for critical coverage of President Trump and to favor partisan Republican politics,” Senator Blumenthal says.

Discord will postpone the rollout of its mandatory global age-verification initiative, according to a statement made by the its CTO Stanislav Vishnevskiy.

From one chief to another, maybe you’d want to consider a less-is-more strategy for future addresses, because your media metrics indicate you’re wearing out.

A new California bill would give tech company employees and contractors financial incentives to report violations of the state’s privacy law.

A Reviews.org study finds 45% of viewers “struggle” to find live sports games and 53% missed a game because they didn’t have the TV/streaming subscription needed to view that programming.