Digital Marketing

Streaming platforms, with growing football content, pushed the overall ad-supported share of all linear and streaming TV to 72.9% in Q3 2025 for viewers age 2 and up, according to Nielsen.

David Ellison said: “We want to build a scaled news service that is basically, fundamentally in the trust business, that is in the truth business, and that speaks to the 70% of Americans that are in the middle.”

The assignment follows a “pilot partnership” between the Dentsu shop and the national cosmetic surgery brand.

The President of the United States has a great gift idea this holiday season: Watches with his name on them that he is personally selling on TV starting at $500 each.

According to the company, it’s built as an end-to-end operating system to help sales operations book appointments, drive conversion, resolve questions and handle customer concerns.

LinkedIn’s “Reserved Ads” are designed to boost brand awareness for B2B marketers through high-attention placements, AI-powered tools and expanded personalization.

Meta is in the process of revamping its original social platform – announcing a Facebook redesign aimed at promoting popular features among younger users such as Marketplace and Reels.

“The American public continues to need robust protection against unfair and deceptive ‘subscription traps’ — the ubiquitous subscription practices that hook consumers into purchasing products or services with recurring charges and that are nearly impossible to cancel,” the Consumer Federation of America and American Economic Liberties Project write.

Colorado Attorney Philip Weiser on Monday appealed an order blocking enforcement of a new law mandating cigarette-style warning labels for social media.

MediaPost has selected MRM’s A.I. Relationship Management practice as our 2025 media agency of the year. Other winners include: independent agency of the year, PMG; holding company of the year, WPP Media; agency executive of the year, Horizon Media’s Bob Lord. Please join the editors of MediaPost in congratulating this year’s winners.