Digital Marketing

After integrating the company’s autonomous AI agent technology into its Ads Manager, Meta’s deal has been blocked by China’s leading economic planner.

X has launched X Chat, an encrypted messaging app that has the ability to block screenshots, edit messages, set disappearing messages, send large photo and video files and create “massive” group chats, according to a post from X’s head of product Nikita Bier.

Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.

Elon Musk’s X Corp. will ask the 5th Circuit to revive claims that the WFA and advertisers violated antitrust law.

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer’s Clean Day, Method and PetSmart.

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer’s Clean Day, Method and PetSmart.

When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about to make that gap impossible to ignore.

Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across screens.

Despite low ad spend and a weak critics rating per Rotten Tomatoes, strong word-of-mouth social-media messaging carried the day for “Michael,” which earned the highest domestic launch for a biographical film.

Cumulus Media Operations has published a playbook for how local advertisers should be using AI, Radio Ink reports. The guide, published through the Audio Active Group, lays out five best practices for using platforms like ChatGPT to form media plans and buying decisions.