Digital Marketing

Tesla Sues California DMV, Claiming It Did Not Falsely Advertise Its Systems

Tesla has sued the California DMV, seeking to reverse a ruling that it “wrongfully and baselessly labels Tesla a false advertiser for marketing its industry-leading advanced driver-assistance systems (‘ADAS’) under the brand names ‘Autopilot” and ‘Full-Self Driving Capability.” However, the California DMV said the brand would not incur a license suspension because it changed its marketing,

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Trade Desk Unveils New Streaming Platform

The Trade Desk, Inc. has launched what it calls the Ventura Ecosystem, a platform it says will deliver transparency and revenue efficiency in connected TV advertising (CTV), Yahoo reports.. Early users include VIDAA (or V), which powers  more than 50 million connected devices worldwide, and Nexxen, a unified ad tech platform specializing in data-driven  TV solutions. The Trade

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