Digital Marketing

By expanding its partnership with HubSpot, TikTok is now integrated within the platform’s marketing hub, to give brands direct onboarding, lead management and measurement capabilities for their TikTok posts and ad placements.

LinkedIn on Monday was hit with new class-action privacy lawsuits alleging that it scans users’ browsers to learn what extensions have been installed.

Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June.

Billionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU’s upcoming cable TV news network.

Maybe it’s because “fake news” is now a real thing, 365 days a year, not just on April 1.

Emma Tucker, the editor in chief of The Wall Street Journal, has praised Fortune magazine for utilizing AI-written stories, Talking Biz News reports. “I love your totally clear-eyed, unsentimental approach to AI in newsrooms,” Tucker wrote in an email to Alyson Shontell, editor of Fortune, which was then passed along to Semafor. “It makes you pretty unique among our cohort. I

Fred Drasner, former co-publisher of the New York Daily News and a powerful  figure in New York City’s media industry, has died age 83, amNewYork reports. He was co-owner, CEO and co-publisher of the Daily News from 1993 to 2004. In 1985, he acquired U.S. News & World Report and remained CEO and co-chairman until 2004. 

The American Prospect, which runs an online daily and a bimonthly print magazine, has removed all programmatic advertising from its site, it reports. “We think you and your personal data deserve more respect than we were providing,” the Prospect says in an article. IOT adds that the damage from programmatic advertising is real and visible. Ads slow down the site,

President Trump has warned an unnamed news organization and reporters to reveal the name of a leaker who allegedly revealed details about a U.S. airman who went missing after his fighter jet was shot down., The Washington Post reports. “They didn’t know there was somebody missing until this leaker gave the information,” Trump said on Monday. “So whoever

“Comics Unleashed” makes deals with individual TV stations as a barter syndication program, giving around 50% of the ad time for local TV stations to sell, with Allen Media keeping 50% of ad time to sell nationally.