Digital Marketing

Future good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop out of its WBD merger pursuit.

The update ensures campaigns have adequate budget for the initial “cold start” phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two virtual experiences.

Lawmakers in Virginia’s house unanimously passed a bill that would ban businesses from selling data that can pinpoint residents’ locations within a 1,750-foot radius.

President Trump’s Truth Social platform may separate from Trump Media & Technology Group to become its own publicly traded company following an upcoming merger with fusion power company TAE Technologies.

“The First Amendment protects rights to observe, record, and disseminate information about what law enforcement does in public,” advocates argue in a request to enjoin the Trump administration from “continuing to coerce” tech companies.

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management Protocols Initiative – serving as the “trust layer” of agentic commerce that enables companies to register their agents and provide transparency and accountability across the ad ecosystem.

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management Protocols Initiative – serving as the “trust layer” of agentic commerce that enables companies to register their agents and provide transparency and accountability across the ad ecosystem.

Gross ad-spend growth – media dollars ad clients spend on Trade Desk’s platform – shows 11% growth for the full year to $13.4 billion, below many analysts’ estimates.

Thanks to AI, every player in the industry has reached technical parity. The differentiator going forward is going to be how people on the team use it. The difference is going to be imagination.