Digital Marketing

By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.

What was the real reason to pull the plug on the deal between OpenAI and Disney? “Compute” power issues or creative copyright and “brand safety” concerns?

Long story short – “The Miniature Wife” is the opposite of a tall tale.

The consolidation of news outlets into the hands of a few owners could impact the public’s right to know, CPJ (the Committee to Protect Journalists) states in an opinion. Instead of limiting media consolidation, the Federal Communications Commission has focused on broadcast licenses, and a concentrated number of companies now control what Americans watch, it

The Nashville Predators and Scripps Sports have signed a deal to bring the team’s games to free, over-the-air television, TVNewsCheck reports. The arrangement starts with the 2026-27 season. Scripps will use WNPX, its local Middle Tennessee as the broadcast home of the Predators.   

Amagi has launched an Agentic AI platform called Newspulse that scans VOD libraries and watches live news broadcasts, curating, MediaPlayNews reports. It packagesindividual stories as social-ready clips, news bulletins and vertical bulletins, formats that apparently are popular with young adults (ages 18-29). “For traditional broadcasters, the math is simple: reach those audiences on digital platforms

Sony Pictures Entertainment is playing to lay off a “few hundred” employees out of 12,000 that work at the company, Variety reports. This “restructuring” is a strategic choice for growth in franchise strategy and brand extension (including game shows),” sources said.  One senior-level departure is that of Colin Davis, executive vice president of comedy development.

From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids’ program titles.

TikTok’s North American and global brands and agency business head Khartoon Weiss has announced that she will be leaving to “pursue a new opportunity,” Just over a week ago, Weiss presented at TikTok’s NewFronts event, touting the future of TikTok’s U.S.-centric app and covering several upcoming ad placements and brand tools, while using national pride

“SerpApi believes that it is entitled to vacuum up the content that Google pays to license, and sell that content to others,” Google writes in papers filed Monday with U.S. District Court Judge Yvonne Gonzalez Rogers in the Northern District of California.