Digital Marketing

Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser’s performance across web, mobile, and streaming TV.

Connecticut is now the fourth state to prohibit companies from selling data that can pinpoint people’s locations within a 1,750-foot radius.

The association is also bringing former WPP Media whistleblower Jon Mandel back as part of a special media transparency report update webinar next week.

She will succeed Clark Rector, who is retiring at the end of July after 37 years with the organization.

The move comes as its U.S. counterpoint – the ARF – is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.

Walmart Connect has expanded its offsite media strategy with additional demand-side platforms and programmatic platforms including Yahoo DSP, specifically for Vizio inventory available via Magnite.

SpaceX’s initial IPO shows the focus is on how it will be the parent company for X, Grok and Starlink – with a major focus on advertising.

Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company merged with Comscore in 2016 and will now return to its legacy name.

Mihaila spent the last two decades in senior leadership roles at WPP and its agency EssenceMediacom, including Global Client President and Managing Director EMEA for EssenceMediacom.

The Fox series “Memory of a Killer” boasts the most conspicuous killer for hire on TV at the moment – an assassin with early-onset Alzheimer’s.