Digital Marketing

Datamasters allegedly purchased and sold contact information for people with Alzheimer’s disease and other medical issues.

The tools, announced ahead of next week’s NRF conference, support merchandising, marketing, store operations and fulfillment, integrating intelligence to coordinate fragmented workflows that anticipate and respond to events before they occur.

Based on initial test, the integration has been boosting incremental reach an average of 10% by adding digital audio to the mix.

Warner Bros. Discovery’s rejection of Paramount’s latest offer to buy the company is notable for its tone of disdain for Paramount and its future prospects.

TikTok advertisers will soon need a verified TikTok profile to run ads in the app. TikTok is in the process of eliminating its Custom Identity option, which allows advertisers to place ads without linking to an official account.

Something’s got to give – as seen with Versant Media Group, the spinoff company of Comcast Corp., on the first day trading as a public company. It closed down 13% to $40.57.

PayPal has tapped in its customer data to help merchants target their ads. The new service, Transaction Graph Insights, will provide brands with a cross-platform view of purchase behavior, not just clicks and impressions, Finextra writes.

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now independently manage advertising data collection, behavioral analytics tracking and diagnostic data transmission based on user preferences, PPC Land reports.   

Following its acquisition of tvScientific earlier this month, Pinterest has announced a creator-focused CTV series via the Roku TV streaming company.

The decision follows a strike and continuing business problems.