Digital Marketing

In an attention economy engineered for negativity and anxiety, brands that consistently offer joy become sanctuaries.

Ousted FTC Commissioner Rebecca Kelly Slaughter is drawing support in her battle with Trump from more than 30 former agency officials, including ex-FCC chair Tom Wheeler.

Ousted FTC Commissioner Rebecca Kelly Slaughter is drawing support in her battle with Trump from more than 30 former agency officials, including ex-FCC chair Tom Wheeler.

Former Twitter co-founder Jack Dorsey is funding a new mobile app called “diVine” that will enable users to view over 100,000 archived videos from the now-defunct micro video-sharing app Vine, while also creating and uploading new Vine-style videos.

TikTok’s newly launched public messaging channel “Bulletin Board” is designed to help creators and brands share content directly with their followers in a “one-to-many broadcast” style, according to a company statement.

Disney’s domestic ad revenue posted a 3% decline in Q3, according to analysts. Its closely watched D2C platforms grew 8% to $6.3 billion, and its D2C channels had a sharp 39% spike in operating income to $352 million year-over-year.

Now retiring, this pioneer of the digital ad industry helped set our first ad standards and was instrumental in talent development.

Google users in the U.S. will have access to new features that perform specific tasks that include searching for products, comparing similar items, tracking prices and making a purchase.

The group cites the conflicts of interest that exist given Edelman’s PR contracts with numerous fossil fuel companies, including Shell, Chevron and others.

Google this week lowered the minimum requirement to run MMM incrementality testing. What once might have cost marketers more than $100,000 for one experiment can now be done for $5,000, the company wrote in a post earlier this week.