Digital Marketing

“Turns out it’s pretty cool,” comedian and TV host Conan O’Brien says of a series of B2B videos his Team Coco created for Adaptive Security.

The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media.

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools.

Could collective share grow to 50%-55% of overall upfront dollars – up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues – and outcomes.

Could collective share grow to 50%-55% of overall upfront dollars – up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues – and outcomes.

Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television.

Ryan Dohrn, the CEO of Niche Media, feels many media salespeople are misusing artificial intelligence, Editor & Publisher reports. “They’re using it as a search engine,” Dohrn says. “That’s what most people are doing wrong. They’ve tried to replace Google Search with ChatGPT, and it is a tremendous waste of time because you’re not utilizing

Roblox has named youth marketing tech platform SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. “Together, we have the opportunity to help brands engage with kids and tweens responsibly

Roblox has named youth marketing SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. “Together, we have the opportunity to help brands engage with kids and tweens responsibly and transparently,

Bloomberg Media has formed a partnership with Cision to expand access to its journalism within CisionOne, Cision’s media intelligence platform, Market Screener reports. This will allow Bloomberg.com Group Subscribers to view and engage with Bloomberg reporting alongside the platform tools they now use to track news. In addition, enterprise communications teams gain easier access to