Digital Marketing

Most marketers expect their 2026 budgets will increase or stay the same, according to a survey by iSpot, Martech Cube reports. Of those polled, 31.5% expect to boost their spending, while 41.5% will hold steady. On average, they plan to allocate more than 37% of their 2026 TV budgets to Upfront buying, and 37% expect […]

Santa Clara County, California has sued Meta Platforms, accusing it of tolerating fraudulent advertising on a global basis, Reuters reports. The suit filed on Monday alleges that Meta profited from Facebook and Instagram ads promoting scams, and seeks restitution, civil damages and an order barring Meta from engaging in unfair business practices.

The new “Rockford,” slated to premiere next January and starring David Boreanaz, was one of four new scripted shows – two dramas and two comedies – announced by NBC for next season.

“Dynamic TV creative” is the first Amazon Ads capability to automatically personalize Interactive Video Ads on Prime Video series and films based on the viewer’s shopping behavior.

Andrew Morse is stepping aside as head of The Atlanta Journal-Constitution after the publication has achieved only modest results by killing its print edition and going all-digital, Nieman Lab reports The AJC, one of two newspapers still owned by the Cox family, now has 101,000 digital subscribers, far below the half million Morse was aiming

Byron Allen’s Allen Family Digital is buying a 52% stake in BuzzFeed for $120 million, The New York Times reports. Allen, a comedian turned entrepreneur, will become chief executive of BuzzFeed. He replaces Jonah Peretti, who will assume the title of president of artificial intelligence. Allen will remain as chief executive of Allen Media, owner of

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used “session replay” tracking code.

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used “session replay” tracking code.

Gartner’s spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.

Pinterest is looking to boost the relevance of its ad delivery system via a real-time context. The company is working to enhance its candidate generator, which measures users’ offsite conversion history to inform ad delivery, by embedding more contextual information surrounding users’ real-time browsing behavior.