Roblox has named youth marketing SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure
brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. “Together, we have the opportunity to help brands engage with kids and tweens responsibly and
transparently, while funding high-quality content and supporting creators with improved ad revenue,” says Kate O’Loughlin, CEO of
SuperAwesome.