Digital Marketing

The “closed proof of concept” launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer’s sales.

No, my headline isn’t a typo. It was just a way of piquing your interest about a new kind of, well, “peak TV.”

The top-ten shows in minutes streamed per season this year on a broadcast network or exclusive streaming platform are mostly evenly split, according to Luminate, at 5 each for both broadcast and streaming.

Hot on the heels of its live-streaming support of President Trump’s UFC event on the White House Lawn, Paramount is partnering with the patriotic prez to air his “Presidential 1776 Award” show on CBS.

In the strongest result for an NBA Finals Game 3 since 1998, with a peak audience of 26.3 million for the closing minutes – up 159% vs. Game 3 a year ago. Game 3 is also the highest-rated TV program since the Super Bowl LX in February.

Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The new company, called Compound Creative Holdings, will be led by Tucker Brown as managing director. “Creators around the world are

Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The new company, called Compound Creative Holdings, will be led by Tucker Brown as managing director. “Creators around the world are

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ad campaigns for business advertisers such as software giant SAP and website hosting platform Webflow. Since launching BrandWorks internally in

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ad campaigns for business advertisers such as software giant SAP and website hosting platform Webflow. Since launching BrandWorks internally in

News consumers who used AI systems to verify facts were less able to detect misinformation when they stopped using AI chatbots, MIT Media Lab has found. By week four of the study, their performance had declined by 15%, although roughly 25% felt they were getting better after dropping AI. Often called the “AI dependency paradox,”