Digital Marketing

Pennsylvania legislators are considering a variety of measures to raise revenue, including a 5% tax on companies that sell digital advertising in the state, a measure that is moving through the house with bi-partisan support, WGAL reports. The tax would raise between $500 million and $900 million. Other ideas being mulled  are legalization of cannabis and […]

To drive greater engagement around its AI and virtual reality wearable products, Meta has announced the launch of over 50 dedicated experiential Meta Lab spaces within current Best Buy locations in the U.S. and Canada.

Adelaide, a data and analytics firm specializing in attention-based metrics, on Tuesday launched pre-bid targeting tools in Amazon’s demand-side platform (DSP).

Pinterest will now allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying the creator’s Amazon affiliate link to any eligible Amazon product they tag, creators make a portion of the profit.

Ta-Nehisi Coates, Junot Diaz, Laura Lippman and other authors are asking a federal judge to authorize an appeal of his pro-Meta ruling in a dispute over the tech company’s alleged use of pirated books to train Llama.

In the old days, Nielsen could make a new media supplier “currency.” These days, it’s MRC accreditation. Point-of-Care is a case in point.

We finally got to see what happens when a journalist stands their ground in the face of Trump’s lies. He calls them “stupid” or “crooked,” gets up and storms out.

For the first time, advertisers can buy Samsung Ads’ smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google’s DV360, powered by Magnite’s SpringServe, the company says.

Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.

The solution – Dentsu stressed it is not a full-blown agency – will be comprised of a small team led by Christine Cotter, most recently president of social innovation at WPP’s Ogilvy. Earlier she was a social media executive at Amazon.