Digital Marketing

Matt Stockman is stepping down as chief programming officer of Pillar Media after six years, effective Aug. 31, according to Radio & Television Business Report. Stockman, who guided programming at five stations in Denver, Cincinnati and Northern New Jersey, will devote himself to his consulting practice that serves nonprofit radio stations.

“The Big Bang Theory” and its two spinoffs have been huge hits for CBS, but the third spinoff is going directly to streaming.

After becoming FIFA’s first Preferred Platform partner, planning to broadcast original content from the 2026 World Cup, TikTok has announced a select group of creator correspondents to cover the global tournament.

“Yelp has taken full advantage of the Texas market and all the economic benefits that have come along with it but now seeks to choke off the State’s ability to enforce its laws and protect Texas consumers,” Texas Attorney General Ken Paxton argues in papers filed Wednesday.

During its TikTok World event Wednesday, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini games and original series, AI-powered ad creation and more.

Paul D. Clement served during the George W. Bush administration and has argued more than 100 cases before the U.S. Supreme Court. He will act as lead counsel for X in its bid to revive its antitrust suit against the WFA and big advertisers.

The “Lifetime Value” measurement framework, launched Thursday, aims to help advertisers understand whether their retail media campaigns keep customer relationships beyond one purchase.

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights.

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights.

YouTube is bidding for ad dollars that would have gone to social, television and other channels, The Wall Street Journal reports. Speaking at the streaming giant’s upfront sales event on Wednesday, YouTube executives also announced new AI-powered advertising bundles and “creator partnerships,” where brands can turn a video creator’s material into ads.