Digital Marketing

In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations.

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising.

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising.

It celebrates an industry luminary who has driven positive and lasting change throughout their career.

Rumble, a video-sharing platform positioned as a free speech alternative, reported revenue of $27.07 million, down 10.5% YoY, Stock Story reports. This occurs as the six digital media and content platforms tracked by Stock Story reported Q4 earnings, but beat analysts’ estimates by 1.6%, and the next quarter’s guidance is in line. 

Artificial intelligence (AI) deepfakes are infiltrating social feeds, according to a survey by the cybersecurity company McAfee, Investigate TV reports. Scammers have found ways to steal the sound, tone and inflection of individuals and are using the AI voices for financial fraud and to falsely impersonate victims. 

Kash Patel, the director of the Federal Bureau of Investigations, has filed a $250 million defamation lawsuit against “The Atlantic,” claiming an article titled ”The FBI Director is MIA,” contained false and defamatory statements published with actual malice, USCAnnenbergMedia reports. The article alleged that Patel exhibited erratic behavior and was struggling with alcohol use. The

On the back of YouTube’s NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports.

I have written a number of times that much of the dramatic TV landscape today can be described as the saddest place on Earth.

Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers.