Digital Marketing

The appointment follows the launch of a separate creative pitch that Allwyn began in February.

Let me say the quiet part out loud: Publicis-LiveRamp is not a tech deal. It’s not even a data deal. It’s the repositioning of a major holdco from a neutral agent to a vertically integrated martech and business transformation enterprise.

Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer.

Clipping – turning long-form videos and streams into short, viral snippets – has become the growth hack of choice for creators, spawning its own cottage industry. Controversial figures like Braden “Clavicular” Peters have shot to overnight fame off the back of clips, and brands are racing to fold the tactic into their marketing cadences. Figures

The acquisition puts Publicis in another category for agencies that support addressable ad targeting, and furthers its investment in technology, data, and AI and agentic services after the purchase of Epsilon and Lotame. The deal was announced the same day that LiveRamp reported its Q4 and full-year fiscal 2026 results, and rather than a solo

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform’s recommendation algorithm.

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform’s recommendation algorithm.

Artificial intelligence company OpenAI has been hit with a privacy lawsuit for allegedly disclosing information about users’ interactions with its to Meta and Google, via tracking code on ChatGPT.com.

“The state cannot begin to show that its age verification, parental consent, and parental surveillance provisions are necessary to advance any legitimate interest it may assert,” NetChoice writes in a lawsuit filed Thursday.

As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year.