Digital Marketing

Radial Entertainment has named Brendon Thomas as chief revenue officer, MediaPlayNews reports. Previously, Thomas was senior vice president of distribution and business development at Paramount Global. He is the second top Paramount executive to join Radial, following CEO Jeff Shultz, who had been Paramount Global’s chief strategy and business development officer. Thomas, who will report […]

Rematch, a grassroots sports media platform founded in 2017, has raised $3 million in a funding round, the goal being to fuel its international expansion and build its artificial intelligence capabilities, Pulse2 reports. Rematch has surpassed $1.2 million in annual revenue and has expanded from Europe to the US, where it has generated tens of millions

LinkedIn is launching its first native Creator Marketplace to help brands find and work with relevant creators, and to discover both organic and sponsored content that features their brand.

For the next month, Snapchat will attempt to engage sports and soccer fans with content and features dedicated to the 2026 World Cup, planning real-time on-the-ground creator coverage, player partnerships, themed Lenses, and in-person events at stadiums across the United States.

Consumers trust independent third-party sources much more than AI or brands when a brand says one thing and an AI chatbot says another. Consumers do not automatically believe either source in this situation, and end up doing their own research to find the truth.

Meta wants to immediately appeal a decision requiring it to face claims by Android users who said they were secretly tracked on mobile websites.

“Each day SB 2420 is in force, minors are denied access to news, educational content, and platforms for creative expression,” students argue in an emergency petition to the Supreme Court.

WPP said Shah will work with WPP’s management team and board on developing a strategic plan for competing effectively and achieving long-term growth.

Organic impressions – not paid media ad impressions – have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first “impression” a brand makes with a consumer. But can that first impression be measured and attributed in a similar way?

Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 41. Earlier this month, Accenture Song acquired creator and social agency Whalar. At first glance, these transactions appear unrelated. In fact, many industry observers might view them as duplicative. Why acquire a creator agency when you already have creator capabilities? Why buy another data