Digital Marketing

Four years and four pro certification programs after its launch, the Institute for Advertising Ethics is adding a fifth one focused on the integrity of influencer marketing.

To celebrate the just-issued 12th edition of the 194-year-old dictionary agency Nail Communications created a tongue-in-cheek campaign that positions the dictionary as the “original Large Language Model.”

The acquisition is focused on helping brands gain and maintain visibility online through organic and paid channels supported by large language models. Marketers need to ensure that their companies remain visible in query results as more consumers turn to LLMs.

The latest Google Gemini 3 AI models mark a significant change with the introduction of advanced reasoning and multimodal understanding for a range of tasks, from learning and research to complex coding and software development.

Over the past year, LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating home-screen ads into campaigns.

In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40% have started watching a new show’s first season in the past year.

The new MS NOW is the same as MSNBC except for cosmetics and a new address.

A federal appellate court refused to revive claims that Quest Diagnostics violated a wiretap law by allegedly sharing web users’ browsing information with Meta, via its analytics pixel.

AppsFlyer rolled out a series of products steeped in agentic AI to increase its market value and appeal to potential buyers ahead of a possible sale to investment firms – and to increase revenue for its clients.

“Meta holds no monopoly in the relevant market,” U.S. District Court Judge James Boasberg wrote in an opinion dismissing the FTC’s lawsuit.