Digital Marketing

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin tracking and analyzing these conversations?

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin tracking and analyzing these conversations?

Snap, YouTube and TikTok have settled a lawsuit alleging that social media addiction had disrupted learning in public schools, forcing the schools to spend large amounts to fight a mental health crisis, Insurance Journal reports. Meta is proceeding to trial in June in a test case for more than 1,200 lawsuits filed nationwide.

The advertising industry is relying on metrics that create more noise than insight, Lance Wolder, head of commercial strategy and marketing at PadSquad in an interview with Beet.TV. “We’re living in a time and a place where there are tons of mixed signals and KPIs that are being given to agencies and to brands direct,”

Thousands of articles from FiveThirtyEight, a publication known for polling analysis and election models, are no longer accessible, The New York Times reports. Instead, many relevant links are redirecting users to owner ABC News. FiveThirtyEight’s standalone site was shut down by ABC following their merger, but the archive remained. Comments about the archive closure started appearing on

Anthropic will brief the Financial Stability Board (FSB) on cyber vulnerabilities it found in the global financial system with its new AI model Mythos, Reuters reports, citing a Financial Times article. Mythos, which is not yet released, is a cybersecurity model designed to detect decades-old vulnerabilities in web browsers, infrastructure and software.

The appointment follows the launch of a separate creative pitch that Allwyn began in February.

Let me say the quiet part out loud: Publicis-LiveRamp is not a tech deal. It’s not even a data deal. It’s the repositioning of a major holdco from a neutral agent to a vertically integrated martech and business transformation enterprise.

Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer.