Digital Marketing

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used “session replay” tracking code.

Gartner’s spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.

Pinterest is looking to boost the relevance of its ad delivery system via a real-time context. The company is working to enhance its candidate generator, which measures users’ offsite conversion history to inform ad delivery, by embedding more contextual information surrounding users’ real-time browsing behavior.

TikTok has begun rolling out an ad-free subscription option for accounts for users 18 years and up in the U.K.

“Netflix sold subscriptions to its programming as an escape from Big Tech surveillance,” Attorney General Ken Paxton alleges in a complaint filed Monday.

“B2B marketing today requires a more connected approach that reflects how decisions are actually made,” says Kristin Gower, who joins from global client president at WPP.

In a first, Truth Social has taken the No. 2 slot (just behind Fox News) among right-wing news sites, thanks in large part to Trump’s chaotic messaging about the war in Iran.

As part of its upfront presentation Monday, NBCU announced it will scale up its ‘Performance Insights Hub,’ its full-funnel outcome data platform for brands’ media schedules, on all NBC linear TV and streaming platforms in Q4.

The accreditation process is comprised of two distinct parts: a pre-audit phase; and the audit itself, with actual accreditation being granted once voted on by audit committee members and their board.

Penske Media Corporation is working with Ad-Shield to find new ways of measuring dark traffic from its direct channels, AdExchanger reports. Typically, these visitors use virtual private networks (VPNs) and ad blockers to limit their exposure to cookies and tracking pixels.