International Airlines Group, which operates such airlines as British Airways and Iberia, is offering brands access to its customer base of up to 122 million air travelers with a new commerce media
service, IAG Media, Marketing Week reports. IAG Media is launching an in-house creative studio to help build “bespoke campaigns” for marketers. This will include
AI-generated content with what it calls a human touch. The goal is to build IAG Media into “the leading travel network,” says Nacho Tovar, CEO of IAG Media.