Video ads based on location continue to expand into other countries and market segments, as Amazon reports sales in its business division rose nearly 30% globally this year, with expansion in categories such as repair tools, fresh groceries, and office furniture.
Amazon Expands Location-Based Interactive Video Ads Read More »
Decades ago, then NBCU chief Jeff Zucker famously quipped how search engines were replacing news publishers’ “analog dollars” with “digital pennies.” Twenty-one years later they are becoming AI half-pennies.
Replacing Digital Pennies With AI Half-Pennies Read More »
Gen Z may be the next generation of sports fans – but in a way that revolves around the buzzword “fandom.”
Not In-Game? Gen Z Scores Legacy Media Sports Points Read More »
Total daily time spent with all platforms is estimated at 6.7 hours for persons two years of age and up, according to Media Dynamics Inc.
'Creator' Content Now 26% Of Time Spent Daily With TV/Video Read More »
Total daily time spent with all platforms is estimated at 6.7 hours for persons two years of age and up, according to Media Dynamics Inc.
'Creator' Content Now 26% Of Time Spent With TV/Video Read More »
A full quarter of Americans qualify as “news fanatics, according to Stagwell’s Future of News study, Barrett Media reports. This means they check the news more than five times per day. And 78% of these “fanatics” believe companies should advertise on news media, while 74% have a positive impression of those that do. The results show that news audiences
Stagwell Survey Shows That 25% Of Consumers Are 'News Fanatics' Read More »
Unlike “The Big Bang Theory,” the premise of the new spinoff coming to HBO Max on Thursday can be described as physics in reverse.
Non-Physicist 'Stuart' Tries To Save World In 'Big Bang' Spinoff Read More »
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps – up from 38% a year ago.
Linear TV Enabler: Getting A Boost From Streaming Platforms Read More »
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.
OpenAI Rogue Models Should Send Warning To Ad Industry Read More »
Rep. Buddy Carter (R-Ga.) has asked the Federal Communications Commission to review whether ABC, NBC and CBS violated their obligation to “serve the public interest” after choosing not to run President Trump’s speech on election security last Thursday, Fox News reports. “Broadcasters may criticize, analyze, or fact-check the President’s statements,” Carter wrote in a letter to FCC Chairman Brendan Carr. “However, refusing to air a major
Congressman Calls For FCC Review Of ABC, NBC And CBS Read More »
