Digital Marketing

WBD is launching an “always-on” measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns.

The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin America, and the Middle East.

Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus’ technology to new Alexa AI bot, but the customer-facing tool is being replaced.

Instructure, the company that operates the Canvas learning system, has made a deal with hackers to delete data they took in a cyberattack, ABC News reports. No details were provided on the agreement. A group called ShinyHunters claimed responsibility for last week’s attack, which disrupted colleges and other institutions nationwide. Ir threatened to leak data

The Wall Street Journal was subpoenaed in March in a Justice Department probe of leaks regarding the Iran war, The Washington Post reports. The subpoenas were dated March 4 and concerned a February 23 article that described internal Pentagon fears about extended action in Iran, prior to the war’s start. Acting Attorney General Todd Blance defended

Cate Blanchett has co-founded RSL Media, a non-profit firm to help provide a consent framework for use of creative work, name, image and likeness by artificial intelligence, Variety reports. In June, the  company will launchRSL Human Consent Standard, a free, public registry that will allow individuals to declare their AI permissions. The effort is supported by numerous Hollywood stars. “AI technologies are expanding rampantly,

IHeartMedia, riding its strongest quarterly growth in five years during Q1, has made programmatic advertising a centerpiece of its strategy going forward,Inside Radio reports. The company sees programmatic as one of its biggest long-term opportunities as it integrates its broadcast inventory into the same buying systems it uses for digital campaigns, CEO Bob Pittman says. The

As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results.

Fox positions its new “Baywatch” as a drama, but it drew some scattered laughs around the audience at the Fox Upfront Monday in New York.

Google unveiled agentic media-buying tools at its NewFront, and on Tuesday debuted a new line of AI-enabled laptops. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company’s agentic ecosystem.