Digital Marketing

Digital out of home ad spending will grow by double digits this year to over $30 billion, according to an estimate by PQ Media, Invidis reports. Last year, DOOH  grew globally by 12% YoY, marking its fourth consecutive year of double-digit growth. Traditional OoH spending increased by 4.1%. This included static billboards, posters and ambient media. […]

Consumers would be able to turn off social media algorithms under legislation proposed in Australia, BBC Reports. Tech firms like Meta, Google and TikTok should face “substantial penalties” if they do not give the option to turn off algorithms,” says Communications Minister Anika Wells, who steered the country’s social media ban for people under 16. Wells adds

Texas Attorney General Ken Paxton is asking a federal appellate court to reconsider a ruling that preserved a block on the Securing Children Online Through Parental Empowerment Act.

Reddit is expanding its Max campaigns to all marketers, while bringing more functionality to the AI-powered ad offering by integrating with Reddit’s advertising API, onboarding AI ad platform Smartly, and introducing asset group capability.

Following its recent Amazon product tag launch, YouTube is further expanding its shopping affiliate program with a small test designed to introduce alternative creator product tags tied to local merchants. “We’re running a small affiliate shopping experiment to show the exact same creator-tagged affiliate product, but sourced from a different eligible local retailer,” the company’s

The Trade Desk has cut its global headcount by about 15% globally, but its vision and mission will remain unchanged as the company maneuvers through turbulent times.

The FCC is asking the court to reject ABC’s request to halt an early review of broadcast licenses in eight markets, including New York and Los Angeles.

It’s important to remember that publicly disclosed sources of funding can also be used to disrupt political campaigns the same way dark money can. Either has the potential to overwhelm elections.

Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic.