Digital Marketing

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.

The system will prioritize ads that match the language that the user’s search term matches – one feature that will change.

Viewers of Houston’s CW39 will next month see Len Cannon and Mia Gradney, broadcasters from KHOU, Houston’s CBS affiliate, on the 9 p.m. news, the Houston Chronicle reports. This is a result of the proposed  $6.2 billion merger between Nexstar and Tegna, which was approved by the Federal Communications Commission in April. Nexstar will own 256 stations

Axios, a for-profit media corporation majority-owned by Cox Enterprises, is about to change local journalism for the worst, Futurism writes. Calling himself an “AI lab rate, Axios Co Founder Jim VandeHei will underwrite 13 local newsletters as part of a three-year agreement with OpenAI. That firm will get access to all Axios content to train ChatGPT. 

Anthropic CEO Dario Amodei has pushed back on criticism that his negativity about artificial intelligence is helping to fuel a backlash in the U.S., especially against data centers, TechCrunch reports. “I think it is fundamentally a crisis of trust,” Amodei said. “I think that ordinary people don’t trust companies, governments, or the tech industry and always suspect

The worldwide trend of banning social media for children has been blocked in France, BBC reports. The country’s Constitutional Council struck down a ban for the under-15 age group on the grounds that it infringed freedom of expression. French President Emmanual Macron has asked Prime Minister Sébastien Lecornu to prepare a new draft that would address

“California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children,” Attorney General Rob Bonta argues.

“California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children,” Attorney General Rob Bonta argues.

In compliance with Australia’s trailblazing social-media ban, Meta has used AI-detection technology to remove over 750,000 accounts across Facebook and Instagram belonging to users under 16 years old.

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute.