Digital Marketing

Last year of course, one deal towered in significance above all others – Omnicom’s acquisition of IPG.

In my last post I focused on the quants of Trump’s address. In this one, I use a keyword index to examine the quals. Hint: It’s not exactly the “Golden Age” of the Union.

Google’s commitment to bring smarter optimization and greater transparency to AI-powered campaigns has now become a reality, the company says.

Today WPP spent more effort communicating what its turnaround plan is – the latest in a series of turnaround plans that began when Mark Read was appointed CEO in 2018.

Nexstar’s billion-dollar bid to acquire Tegna is still being reviewed by the Federal Communications Commission. The merger has been endorsed by the Trump administration (“GET THAT DEAL DONE,” Trump recently wrote on Truth Social). The New Yorker reports in an analysis the merger is “politically messy and technical, and the deal itself isn’t that big in dollars and

A total of 129 journalists and media workers were killed in the course of their work last year, the Committee to Protect Journalists says in its annual report, according to Reuters. The Committee alleges that two-thirds were killed by Israel,  but Israel counters that it only targets combatants in Gaza. The report shows that 31 workers

Paramount’s total core ad revenues were 4% lower to $3.8 billion, according to Madison and Wall’s Brian Wieser, but fell 9% overall (including political advertising) on a pro-forma basis.

It took just eight hours for WBD to go from favoring the Netflix transaction to determining that a sweetened offer from Paramount could be superior.

NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. the 2022 Olympics and the strongest results since the 2014 Sochi Winter Games.

Tesla has sued the California DMV, seeking to reverse a ruling that it “wrongfully and baselessly labels Tesla a false advertiser for marketing its industry-leading advanced driver-assistance systems (‘ADAS’) under the brand names ‘Autopilot” and ‘Full-Self Driving Capability.” However, the California DMV said the brand would not incur a license suspension because it changed its marketing,