CRM

Spend five minutes with Paul Baptist and you’ll know this: he’s not your typical corporate leader. Equal parts sharp strategist and candid storyteller, Paul leads Partner Success at Salesforce ASEAN with a style that’s as people-first as it is performance-driven. Based in Singapore and deeply embedded in the nuances of a region that defies one-size-fits-all […]

Some business models are truly complex, requiring nuance, customization, and ultimate visibility across each operating unit. Case in point: Consider the myriad of needs and capabilities required for a highly regulated pharmaceutical company that both manufactures and sells pet medications to vets, partners, and pet owners alike. That’s… a lot.  And that’s exactly what Wedgewood

Add learning and development to the list of business functions that AI is turning on its head. Companies are adopting artificial intelligence (AI) at such a frenetic pace that the half-life of AI skills has shrunk to a fraction of what it once was. The old model of corporate training, designed to roll out over

At the end of the day, it’s all about relationships and creating that trust and transparency between me and my clients. Heather Mao, Strategic Account Director, ASEAN and Public Sector When Heather Mao walks into the Salesforce Singapore office, she’s not just clocking in — she’s stepping into an ecosystem of innovation, collaboration, and fast-paced

True to the Core Deep Dive is a monthly virtual series that builds on the trusted format of the True to the Core sessions at Dreamforce and TDX. These sessions are known for their transparency, product insights, and direct Q&A with Salesforce product leaders. Now, we’re bringing that access and insight to you all year

Agentforce, the agentic layer of the Salesforce Platform, empowers the creation and deployment of AI agents to augment business teams and improve customer success. Powered by the Atlas Reasoning Engine and integrated with the Salesforce Customer 360, these agents can execute tasks across sales, service, commerce, and marketing. To ensure their real-world effectiveness, Agentforce allows

At Salesforce, we’re not just building AI, we’re studying how it’s reshaping our own work. This research takes an inward look at how AI is transforming the day-to-day realities of our user experience (UX) design team: how workflows are evolving, what new skills are emerging, and how expectations are shifting.  By understanding our own changes

Hey, small and medium-sized business (SMB) owners, we have a quick question for you. Where do you keep all your data? Is your customer data is in one place, and your sales numbers in another? How about inventory records?  Our latest Small and Medium Business Trends Report showed that more than half (53%) of SMB

This article was written in partnership with TheMuse.com, a values-based career platform. View the original article, including the full Q&A, here. How’d you get started in your current field? Did you always have a clear path, or did you end up somewhere unexpected? For Amy Nguyen, Enterprise Corporate Sales (ECS) Account Executive at Salesforce, the latter