CRM

Hands-On Learning: Pre-Internship Program at Salesforce

Imagine stepping into the heart of San Francisco, surrounded by the towering skyscrapers and the buzz of innovation. For Bailey Williams, a Computer Science student at Pomona College, this became a reality as he embarked on a transformative journey with Salesforce’s pre-internship program – Futureforce Tech Launchpad (FTL) program. This 10-week immersive experience, designed for

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A Primer on Forensic Investigation of Salesforce Security Incidents

I am increasingly asked by customers how to investigate potential security incidents in their Salesforce environments. Common questions are: What did a specific user do during that time? and What data was impacted? Every organization and incident is unique, and the answer to these questions depends on the specific situation, but there is some general

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Gain Complete Visibility Into Your AI Agents With Agentforce Optimization

If you’ve ever struggled to understand what your AI agent actually did in a conversation, or why it missed the mark, you’re not alone. AI solutions promise better experiences, but too often, Salesforce Admins and agent builders are left in the dark without clear ways to monitor performance or improve the customer journey. Poor agent

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Applications for the Marketing Champions class of 2025 are open!

Yes, it’s that time of year again: applications are now open for 2025 Marketing Champions. This program is designed to empower active Trailblazers in our community who love sharing product knowledge and resources with others. Marketing Champions collaborate with product and industry leaders, participate in Salesforce events, join our private networking community, and receive exclusive

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Let’s Talk Dollars: How to Create a Budget For Your Small Business

Every day, new businesses are being created to provide products and services for customers. Before opening your doors, however, your businesses need to consider a few factors that will ultimately impact their chances of success: location, market conditions, supply versus demand, and —‌ most importantly — a budget. Because small and medium-sized businesses (SMBs) typically

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How Shreeya Rashinkar Turns AI Skeptics into Agentblazers, One Telco At a Time

“Oh wow — so this really does work.” It’s a reaction Shreeya Rashinkar hears often these days. As global head of presales at Tech Mahindra and a veteran Trailblazer, she’s been leading digital transformation projects for more than 18 years, partnering with Salesforce customers to turn legacy processes into new, smarter ways of working. Today,

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