CRM

In a world drowning in data, the true challenge isn’t merely collecting it—it’s activating it. For far too long, the invaluable insights residing within your meticulously curated data warehouses and expansive data lakes have remained largely untapped, held captive by architectural silos and cumbersome processes. These vast reservoirs of intelligence, built to provide a single

For decades, writing for the internet was a soulless exercise in pleasing bots. We stuffed articles with keywords, built pages for crawlers, and focused on search engine ranking above all else. It was a game that wasn’t ideal for anyone. But that game is changing, fast. Now, people are increasingly turning to ChatGPT and other

We’re thrilled to share that Salesforce has once again been recognized as one of the PEOPLE® Companies that Care for the ninth consecutive year! This honor celebrates organizations that not only achieve business excellence but also demonstrate unparalleled commitment to their employees, communities, and the environment.  So, why does Salesforce continue to be named to

With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Major mailbox providers (MBPs) Gmail, Yahoo, Apple, Microsoft and Orange have

True to the Core Deep Dive has arrived! In this post, we recap the key takeaways from our first episode on Setup and user access. This special monthly series builds on the trusted True to the Core format you know and love, offering you a closer, more focused look at specific Salesforce Platform topics with

In today’s business landscape, a significant portion of critical enterprise data remains trapped in unstructured files, such as PDFs, images, and other document types. Salesforce Data Cloud’s newest capability, Document AI, emerges as a powerful solution to extract structured data from these unstructured sources, making it available for processing and retrieval within Salesforce. In this

Nonprofits are often the beating heart of our communities. These organizations are frontline responders to pressing social and environmental challenges, but overwhelming administrative needs frequently bog down staff — pulling them away from the very communities they serve. Agentic AI is rapidly emerging as a game-changer for nonprofits, with digital workers able to handle the

Trust is everything in business, and case studies are one of the most powerful ways to earn it. A great case study doesn’t just tell people what you do — it shows how you solve real problems for businesses like theirs. For small and medium businesses (SMBs) case studies help build credibility and showcase real