CRM

Numbers aren’t usually where people look for emotion. But in the right hands, data becomes deeply human — helping a child return to school, a family build security, and a community thrive. For Michelle Pastelero, Account Executive, Tableau at Salesforce Philippines, that’s the real power of data. “For me, data analytics is about how we […]

The digital landscape is rapidly evolving, marked by sophisticated attacks targeting software-as-a-service (SaaS) data. At this year’s Dreamforce, a panel of leading security executives‌ — ‌including Lee Kaiser (CISO, Highspring), Matt Hillary (CISO, Drata), and Kelly McCracken (SVP, Cybersecurity Operations Center, Salesforce) — shared their strategies for managing risk, bridging security gaps, and establishing governance

Every time you pick the corner coffee shop over a Starbucks, you’re helping a small business owner’s dream stay alive. It’s even right to say you’re supporting local jobs and adding flavor (literally) to your community. Those everyday choices you make have ripple effects that keep neighborhoods thriving and give bold business ideas the chance

Key Takeaways Agentic AI is now a proven value creation lever across Private Equity and Venture Capital. Dreamforce 2025 showcased how portfolio companies and startups are already using Agentforce 360, Slack, and Data 360 to accelerate efficiency, unlock digital labor, and deliver measurable ROI in a single quarter. The fastest path to value starts with

There’s a shift happening in enterprise development that not everyone saw coming. Experienced developers are increasingly turning to low-code platforms — not because they no longer like to code, but because low-code platforms are enabling them to solve problems and deliver value faster. This isn’t about replacing traditional coding with declarative development solutions. We’re in

Key Takeaways Holiday themes put shoppers in a buying mood and AI helps to cut through decision fatigue, directing traffic from shoppers to your online store. Use an AI CRM like Salesforce to segment your holiday customers to deliver personalized offers and discounts, and identify cross-selling opportunities. Train AI agents on all holiday FAQs to

The hidden risk in access management The risks of overprivileged access continue to pose a significant threat to organizations, with the 2025 Verizon Data Breach Investigations Report (VBIR) showing that approximately 60% of breaches involve the human element, including privilege misuse. Similarly, OWASP (Open Web Application Security Project) has consistently ranked Broken Access Control as

Imagine walking into a store with no signs and the products have no labels. The cashier is missing, and the checkout line doesn’t move. Sounds frustrating, right? Now imagine someone falling in love with your brand online, but then visiting your website and it’s missing information? Both have an impact on the customer experience.   It

Imagine the not-too-distant future where AI agents routinely negotiate on our behalf—personal assistants handling returns with retailers, procurement agents negotiating with suppliers, healthcare advocates coordinating with billing departments. Whether it’s a consumer’s personal agent or a merchant’s procurement agent, these negotiations create a new paradigm: agent-to-agent (A2A) interaction across organizational boundaries. At Salesforce AI Research,