CRM

Connecting Snowflake to Salesforce Data Cloud is now easier and more secure. Thanks to our partnership with Snowflake, we’re happy to announce that enterprises can now connect their Snowflake instance to Salesforce Data Cloud without the need for long-lived credentials (usernames/passwords or private keys). Customers can now leverage Salesforce IDP as an identity provider for secure […]

Closing deals isn’t luck — it’s a combination of the right strategy, skills, execution, and support. If your small and medium business (SMB) struggles to turn leads into wins, improve sales efficiency, increase customer retention, or scale effectively, you may be wondering: what is a sales coach for small business owners? The right coach provides

Let’s be real: field service operations are more complex than ever. Customers expect fast, reliable service, competition is fierce, and every small inefficiency — whether it’s an extra hour of technician travel or a growing service backlog — has a big impact on the bottom line. To keep up, field service teams need to make

Since last year’s Dreamforce, we’ve built an agentic enterprise and we’re seeing tangible results now, such as over 1.5 million support requests handled through Agentforce. Join us at this year’s event to learn directly from our engineers, developers, business users, and experts who helped us achieve these results — so you can do the same

The Salesforce Metadata API is a powerful tool for developers and admins to programmatically manage the metadata that defines a Salesforce org. It’s a key part of the Salesforce Platform that allows customers to create, read, update, and delete both standard and custom metadata. By understanding and using Metadata API, you gain the power to

The world of enterprise technology is experiencing a seismic shift. For decades, analytics revolved around outputs like dashboards and reports as the primary vehicle for insight. But the rise of agentic AI—in which agents can autonomously analyze, reason, and act—requires us to realign our focus toward something far more fundamental: the semantic data model.  That’s

What if three days could speed up your business growth by three years? At Dreamforce, we’ve seen miracles happen for businesses just like yours. You’re not just attending another conference‌ — ‌you’re stepping into a world where thousands of innovators, entrepreneurs, and industry leaders gather to share ideas that reshape their future. The energy is

If you’ve ever deployed an AI agent at work, there’s a good chance you followed this pattern: identify a problem, build an agent to solve it, and ship it fast. While this quick-win approach can be a valuable starting point, it can also turn into an unintended trap for organisations. Treating AI as a series